Burger Case Study Essay
Burger Case Study
1. Rich Snyder was twenty-four years old when his father passed away and he assumed leadership of In-N-Out Burger. Was his young age an asset or a liability for leadership of the company? Explain you answer. Take a position Does age really matter in the first place?
I think the age didn’t really matter. It’s the experience or knowledge that makes the difference. Rich was young when his father had him involved in the business, so by the time he passed Rich should’ve been able to lead the company. Age doesn’t matter if you have enough passion, drive and knowledge of what you are doing, that has much more to do with succeeding or not.
2. In an era of jalapeno poppers and extreme fajitas, how risky is In-N-Out’s long-term strategy of offering only four simple food items? Is the strategy still on track?
I don’t think they are being risky with their long term strategy. In 2013 rumors were going around that an In-N-Out Burger was coming to Denver City, Colorado, by Sept. 2014 when there was still no sign of a store being opened, Councilman Albus Brooks got involved and contacted In-N-Out Burger, and they commented that it wasn’t going to happen. The whole city was upset. It made the news that they are going to Toronto, Canada in 2015, but just for a day.
A would be entrepreneur walks into your bank and asks to receive financing for a business plan modeled after In-N-Out’s approach and extremely simple menu. But all the ingredients would come from local supplier and growers within a thirty-mile radius of town. Is this a winning recipe deserving of financing from your bank?
Yes I would say it is. Their plan is not only profitable to the bank, and themselves, it will also bring in commerce for the local businesses.
How would you illustrate this concept to consumers? Explain why you would choose to include or exclude TV, print radio or online. Advertising based on your premise. How would you pitch this concept to In-N-Out’s marketing department in a way that would emphasize in n out’s core values? It is hard to find out much about the company so I don’t really know how much they budget for marketing, but it seems like they don’t have a big budget. I would find out how they are packaging their product. Maybe they could find an eco-friendly way to package it.
I would emphasize less is more. People are over worked, and over stimulated, and don’t want to think too much. Making less choices makes it easy to order. I would pitch it as their values are integrity, honest and respect. By using eco-friendly packaging they are not only giving value to their customers but also protecting planet.
University/College: University of California
Type of paper: Thesis/Dissertation Chapter
Date: 24 September 2016
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