Breakfast cereal Essay Topics

Segmentation of Cereal Market within Singapore

Introduction Hot breakfast cereals refer to cereal grains that had to be soaked or boiled to be softened and edible. Pre-prepared cereal that is edible on its own or in milk is also known as Ready-to-eat cereal. Within Singapore itself, breakfast cereal are generally seen as a nutritious form breakfast that appeals more to the… View Article

The Ready-to-Eat Breakfast Cereal Industry in 1994

Sales of private label cereal grew 50% from 1991-1994 in the Ready-to-Eat breakfast cereal industry. Some of the factors that contributed to the entry of private label cereal manufacturers and their subsequent growth include – lower costs related to manufacturing, packaging, marketing, R&D compared to the Big 3 cereal companies, product quality approaching that of… View Article

Importance of breakfast

Wonder why your mom is behind you everyday insisting on having breakfast when you leave for college, school or work? Well she is right. Breakfast is important for each one of us. Let’s find out how? Breakfast which literally means breaking an overnight fast is the first meal of the day. This is the most… View Article