Name of business: Bread Talk Pte Ltd.
Type of business: Food and Beverages
Bread Talk is founded in the year of July 2000 and listed on Singapore Exchange since 2003. The headquarters company is located at Bread Talk IHQ, 30 Tai Seng Street, #09-01 Singapore 534013. The names of founders are George Quek Meng Tong and Katherine Lee Lih Leng. The menu of ‘Bread Talk’ has variety of choices and prices are less expensive. Customers can make pre-order the cakes at outlets personally in 3 days advance and collects at the outlets upon the customers’ desire.
Many people tend to eat bread since then, so it is the opportunity of ‘Bread Talk’ to get more customers.
Our restaurant is located at 2 Orchard Turn #B2-73, ION Orchard Singapore (238801). ION Orchard is the famous shopping point that is well known for the numerous of well-known branded stores. Moreover, Bread Talk outlet is situated at just in front of the gateway from MRT station to the ION, so the location of the Bread Talk is perfect where most foreigners and local people like to go.
Number of Staff and Position:
Organizations are contained of members of society that have basically the same goals or interests and represent the framework in which each of these members marked and incorporate themselves. The vibrant and complexity of external environment causes changes in organizations’ generally activity.
These can lead to interruptions in their work, with several propositions both internally and within the areas in which they act. Since the elements that are related to organizations’ external environment do not evolve on these objects are different. The effects between organizations and their external environment are mutual: the former influence the environment through their products, services, whereas their outer environment influence organizations.
Consequently, to increase the proficiency and competitiveness of organizations, the decisions of managers must take into account the said interdependence. “Opportunities are trends, forces, events and ideas that your company or unit can capitalize on. Threats are possible events or forces outside of your control that your company or unit needs to plan for or decide how to mitigate.” (Pahl, N., ; Richter, A., 2007).
As for opportunities, Bread Talk is well positioned to capitalize on the development of food consumption around Asia. It is a top leading bakery retailer in Singapore and regionally is well positioned to seizure the demand growth in Singapore. It has relationship with owners. Partnership with retail mall owners to introduce food retail model themes, will establish its position and raise obstacles to entry furthermore to collective trading of rents for all of its brands.
It creates more opportunities to develop in China. The focus in China is to rise franchised bakery outlets faster than expanding self-operated stores. Thus, there is more possibility to increase the number of stores in China. For threats, the negative publicity could affect its demand and support from regular customers.
The F;B business is licensed in Singapore by the NEA (National Environment Agency). Food safety and hygiene standards must be assembled. In extreme cases of non-compliance, licences could be withdrawn. Health crisis or poor weather such as haze could slow down the business. During Singapore’s haze, businesses were interrupted as consumers were not going out.
External environment refers to the major factors and forces outside the organization that have the potential to significantly affect the performance of an organization. External environment is divided into two parts which are general environment and specific environment.
External environment can significantly influence the effectiveness of an organization to large extent. Specific environment refers to the forces and institutions outside the organization with which an organization interfaces in the course of conducting its business. The specific environment of each organization is unique and changes with conditions. The important constitutes of task environment are; customers, suppliers, competitors and Pressure Groups.
Customers refer to those individual and organizations that purchase its products and services. Bread Talk exists to meet the needs of customers through which they earn large sum of profits. But these customers possess potential uncertainty to an organization success because of their changing tastes, preferences, lifestyle etc. Therefore, various organizations are making efforts to improve the quantity of their products and services, stay close with the customers listen to the customers about their needs etc.
Competitors refer to those organizations that either offer or have a potential to offer rival products or services. It means that not only the existing rivals are threats to the success of organization, but the potential newcomers could be disastrous too. Competitors in term of better pricing, new products, quantity services etc. represent an environmental force that managers must monitor along with the competitive scene for potential newcomers.
Suppliers provide the human, information and financial resources and raw materials that the organization or business uses for production. If a company depends more on one or a few suppliers for essential resources, the higher its dependence on the supplier. Managers seek to reduce supplier dependency. Suppliers normally have low negotiating in the industry as there are a number of them still in existence. Due to the circumstance that resources like flour and wheat do not vary mostly in capacity, across suppliers, this advances barriers supplying negotiating power of the suppliers.