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Harley-Davidson’s Just-in-Time (JIT) Journey

Case Summary This case is about the Just-in-Time (JIT) implementation at Harley-Davidson Motor Company. After World War II, they faced with competition from Japanese companies, which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies, which differentiated their production process from that of others: JIT manufacturing, employee involvement, and statistical process control. Harley-Davidson adopted those three principles and formulated different strategies to make this move possible…...

FAST FOOD INDUSTRY OVERVIEW

McDonald has spread across the globe, and emerging markets are one of the fastest growing areas in the industry. But the fast food industry is facing its challenges, especially in the United States. From rising food costs, economic recession and changing perceptions about health, many fast food franchises have been under great pressure. Despite of the challenge, the rise in disposable income of middle class consumers and the demand for quick bites in emerging economies are expected to drive the…...

Business Success of FreshDirect Company

BACKGROUND/HISTORY FreshDirect was launched in July 2001. Cofounder and former chief executive officer Joseph Fedele, Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. In 1993 Joseph Fedele cofounded Fairway Uptown, a 35,000 foot supermarket located on West 133 Street in Harlem. Only reason Fairway survived in that location was of Fairway’s low prices and quality selection of produce and meats which made the store a big hit with neighborhood residents…...

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Branding as a Tool for Marketing

Introduction My presentation is based on branding as a business tool for marketing. The presentation will provide the concept of brand based on the strategies, importance, and influence of branding and to the consumers and towards the end provide a case study of McDonald’s Company for the case study of branding. Firstly, Hill (2002, p. 79) defined brand as a symbol or a name that businesses use in order to identify their products and use them to separate from the…...

Amazon analysis

Introduction Amazon is the world’s largest e-commerce company. It was founded by Jeff Bezos in 1994 (Amazon, n.d.) and the website went online on July 16, 1995 (Webley, 2010). Amazon has its headquarter in Seattle, Washington and several offices on all continents. (Amazon, n.d.) At the beginning Amazon sold only books and after a period of development they expanded into a wider range of products such as multimedia products, household items, toys, clothing, jewellery, sporting goods and grocery (Amazon, n.d.).…...

Zara As A Born-Global Company

Zara was first developed just outside of Spain in1988, in 1994 Zara broadened into France and Mexico (Bhardwaj et al, 2010). Zara is owned by the INIDEX group in which it adds to 64.8 percent of overall company sales (Inidex yearly report, 2011) which was a 10 per cent growth on the previous. Zara now has over 1830 stores around the world throughout 82 markets in 64 nations, with strategies to move into Korea, Egypt, Ukraine and Montenegro and a…...

Nestle CSR - Corporate Social Responsibility

Corporate Social Responsibility is about how companies manage the business processes to produce an overall positive impact on society. Also you could say that it is a company’s sense of responsibility towards the community and environment in which it operates. Nestlé believes that for a company to be successful in the long term and create value for its shareholders, it must also create value for society. At Nestlé this begins with the creation of superior long term value for shareholders…...

Sector Matrix - Buyer-Driven Commodity

In buyer-driven commodity chains retailers, branded manufacturers and branded marketers which usually operate in labor-intensive consumer goods industries (e.g. footwear, toys, and consumer electronics) play key parts in setting up decentralised production networks in a variety of exporting countries. In producer-driven commodity chains, however, large manufacturers usually operating in capital and technology-intensive industries (e.g. automobiles, aircraft, and computers) play pivotal roles in managing production networks, usually in developed countries. Global Commodity Chains overlooks important concepts known as demand substitution and…...

Starbucks Visa Survey

Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment: • Answer discussion questions 2 and 4 at the end of the case. 2. Build the management-research question hierarchy for this project. Step 1: Management Dilemma Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the…...

Differentiating between Market Structures

This paper is designed to provide information differentiating between market structures of Nike which is the leading athletic shoe and apparel company. As a consultant our firm will perform a market analysis, review competitive strategies, and make recommendations on how to maximize profits. In order for our firm to make recommendation we will achieve results by evaluating four similar organizations and their market structures. Competitive strategies will be explored within the market the organization competes. The market will accessed positively…...

Volkswagen AG - Leading automobile company

Case Abstract Volkswagen AG is the world’s leading automobile company, headquartered in Germany. During the recession, when other competitors lost dramatically, Volkswagen utilized excellent strategic planning to survive through the recession and earn profits. By expanding the business in the emerging market like China and Brazil, the company proved the strong growth, even outperformed other rival companies like Toyota or Nissan. The case focuses on the expansion and power of Volkswagen in the world and its strategy to develop the…...

Nissan Report

Established in Yokohama, Kanagawa in 1933, Nissan Motors Co. Ltd currently makes vehicles in 20 nations and areas around the globe, including Japan. International system sales in fiscal 2009 amounted to 3.515 million cars. In addition to cars, Nissan also develops, makes and markets marine equipment. Nissan has a portfolio of two brand names, NISSAN and INFINITI, worldwide. NISSAN vehicles are marketed in all major market worldwide. INFINITI was released as a luxury cars and truck brand name in The…...

Alliance of Nissan and Renault Companies

Founded in 1999, the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination among major carmakers. This unique partnership is a pragmatic, flexible business tool that can expand to accommodate new projects and partners worldwide. In the past half-decade, the Alliance has emerged as a buffer to protect partners during regional downturns, and it has accelerated Renault and Nissan’s momentum in some of the world’s fastest growing economies. Renault holds a 43.4% stake in Nissan. Nissan holds a 15% stake in…...

German Discount Supermarket "Lidl"

Introduction Lidl is a German discount supermarket, operating a chain of over 9000 stores across Europe. In Germany Lidl has an upmarket image attracting the middle class. However, Bulgarian consumers perceive Lidl to be down market retailer attracting low income families. History of the company Schwarz Beteiligungs GmbH is the holding company of the Handelshof and Kaufland store chains and Lidl Stiftung & Co KG, a wholly-owned subsidiary which owns supermarket Lidl. The company was founded in Germany in the…...

Nike Supply Chain

Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer, then to a distributer, then…...

Boeing E-enabled Advantages

Boeing is an American multinational corporation that designs, manufactures and sells fixed-wing aircraft, rotorcraft, rockets and satellites. It also provides leasing and product support services. Boeing is among the largest global aircraft manufacturers, is the second-largest aerospace & defense contractor in the world based on 2012 revenue and is the US' largest exporter by dollar value. Boeing stock is a component of the Dow Jones Industrial Average. The Boeing Company's corporate headquarters are located in Chicago and the company is…...

PS4 Situational Analysis

Sony is a Japan based company that operates in over 180 nations worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and considering that then has actually grown into a global multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta initially started producing measuring devices (Sony Corporation, 2014), and have broadened into more complicated technological options, such as laptops, video gaming consoles, and communications gadgets. One item in specific is the…...

Mini Case Starbucks

1.How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans, thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience, emphasized by relaxing music and comfortable seating furniture. Other than that, customers can use the free wireless hotspot or just visit with friends. The high quality of the products connected with a fair price attracts many coffee lovers. Starbucks…...

Zara Amazing Logistics

Introduction Zara is the world’s largest apparel retailer. Its rapid growth is considered to be benefit from its strategy that can be highly responsive to changing trends with affordable price. It is claimed that design-to-sales cycle times is ten times less than traditionally averaged. At the following text, there is some report and analysis about Zara’s advantage in competition, why it choose to have both in-house and outsourced production, why produce the clothes with uncertain demand in local manufactures and…...

Strategic Analysis of Red Bull GmbH

Perhaps among the most entrepreneurial companies of recent times, there is no rejecting Red Bull GmbH is a powerful force. Founded in the mid 1980's by Austrian business owner Dietrich Mateschitz created the distinct formula offering countless individuals with 'wings' on a daily basis. Back in 1984, Mateschitz discovered the need for a coffee alternative. Together With Mr Yoovidhya they established Red Bull from Krating Daeng-- a thai version of Red Bull-- turning the beverage into a carbonated, less sweet…...

Breadtalk Analysis

Executive Summary This reports aims to develop the current concerns that BreadTalk Group Limited is dealing with and how the concerns will have an effect on their incomes and share assessments. In our report, a computation of DuPont ROE Analysis in between BreadTalk, Food Junction and Auric Pacific was analyzed and it was seen that BreadTalk's ROE is mainly greater than Food Junction and Auric Pacific throughout the years of our projection from FY2012 to FY2015. Based upon the calculations,…...

Volvo Trucks - Penetrating the U.S. Market

Volvo Trucks; Penetrating the U.S. Market Competition in the world heavy truck industry increased significantly during the 1990s. Volvo was one the top three heavy truck competitions in the world in 2000. In 1975, Volvo had been attempting to penetrate the U.S.S heavy truck market. Volvo acquired the bankrupt U.S. truck manufacturer White Motor Corporation in May 1981, and the heavy truck division of General Motors in 1988. In spite of these efforts, Volvo had never achieved more than a…...

Marketing of Parle Project Company

Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute infant photo including 10-12 biscuits with the business's name printed with in Red. Times changed, variety of biscuits did reoccur but absolutely nothing has altered with these biscuits. Yes, the size of their packaging has definitely changed however for the consumer excellent as these are cash saver pack. The Parle name creates fond memories throughout the length and breadth of the country. After all, considering that 1929,…...

Milo Customer Segmentation

In ancient Greek mythology, is said to live an athlete named Milon. Strength, determination in every fight is very inspiring. The name was later adapted into MILO, the energy to win every day. MILO is an energizing chocolate drink with a unique and delicious flavor that is preferred. Made from natural ingredients nutritious, rich in vitamins and minerals. In 1934, MILO launched first in Australia and then spread to different parts of the world. In Indonesia, MILO introduced in Indonesia…...

Bungee Barbie Lab Report

Barbie Bungee Lab Report Materials: Paper Ruler Barbie Doll Rubber Bands Procedures: Tape a large piece of paper to the wall from the floor to a height of about six feet. Draw a line near the top to indicate the height in which Barbie will make each jump. Create a double-loop to wrap around Barbie’s feet. A double-loop is made by securing one rubber band to another with a slip knot. Wrap the open end of the double-loop tightly around…...

Shanghai Tang

Shanghai Tang was established by David Tang in Hong Kong in 1994. It was a store selling high quality item made in China, such as conventional Chinese outfits, Chairman Mao wrist watch, qipao, conventional Chinese silk products with Chinese design. Its target clients at the top place were those high ended tourists. Taking around 1 year, instead of 2 year which is normal duration a brand-new retailers require to make company in break even, Shanghai Tang turned its very first…...

Freight Forwarders

A freight forwarder, forwarder, or forwarding agent, is a person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution. They act as an intermediary between shipper and carriers, that is between exporter and the shipping line either by air, sea, road or rail. It is not unusual that multiple carrier is needed for a single shipment. The freight forwarder responsibilities include advice on…...

Pestle analysis by pepsico

PepsiCo is the largest selling beverage the world over, of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every country’s market in order to stay in line with their PESTLE situations. Pepsi is a big brand, currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham, Robbie Williams,…...

Swot of nestle

Introduction According to the Nestlé official website, Nestlé, which was founded in 1866, is one of the biggest food companies in the world. It provides good quality food for people of all age. All of the products of Nestlé are tasty. Most people like them including me. The coffee made by Nestlé is my favorite. The products of Nestlé are sold globally. The subsidiaries of the company are located all over the world except in the Antarctic. And the CEO…...

Emerging Nokia - Mobile Phone

What strategy would you recommend for Nokia going forward? Please develop a complete strategy that addresses the following issues: Choice of scope: does it make sense for Nokia to be in both emerging and developed markets, or should they choose not to play in certain markets? How integrated should it be into manufacturing, services (apps), software development, sales, etc? Answer1: Choice of scope: With dwindling sales in developed countries like USA, UK, Germany, Russia and Italy and even in emerging…...

Mixed Branding

Definition: Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name. Stratergies: When promoting a brand, companies sometimes choose to follow a multiproduct branding strategy, similar to automakers Ford and Toyota. In this regard, a company's…...

Advertising via Mixed Branding

Definition Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name. Stratergies When promoting a brand, companies sometimes choose to follow a multiproduct branding strategy, similar to automakers Ford and Toyota. In this regard, a company's…...

Red bull beverages

Red Bull is a functional beverage founded by Austrian entrepreneur, Dietrich Mateschitz, in 1984. Containing ingredients such as taurine and caffeine, Red Bull beverages are specially developed for those who wish to be physically and mentally active. The various product variants under Red Bull aim to enhance performance, concentration and stimulate metabolism which improves the overall well-being of consumers. Red Bull is currently present in over 162 countries, and holds 65% of the worldwide energy drink market. With a witty…...

Comparison between Colgate and Close Up

Colgate Sparkling White Cinnamint toothpaste is one of the newer cinnamon-flavored toothpastes on the market. Colgate knows it must compete with the long-reigning cinnamon toothpaste, Close-Up. How does Colgate Cinnamint compare to Close-Up? I put it to the test and will give you the results right here. First of all, I'm fond of cinnamon (real or artificial) and so I've always been fond of cinnamon flavored toothpaste. I like mint toothpaste too, but I frequently buy cinnamon-flavored toothpaste such as…...

Porter's Five Forces Analysis - Market Integration in Russia

Question 1. Political From 1991-1998 No longer anti-alcohol campaign to boost ice-cream industry. Ice cream industry had to complete with substitute products. 2) Since 1998 Financial Crisis, Russian rubles devalued by two-thirds. Russians cannot afford foreign products and companies relied more on national suppliers. 3) 1999 VAT raise. Fruit-based ice-creams and popsicles raised to 20% VAT. Consumer buy less ice-cream because of elastic demand, revenue is less. Economical Privatized companies must overcome bad infrastructure, to create value in Primary and…...

Customers Are Big Stakeholders

There are many people and groups that have an interest in the running and the functions of Oxfam and we call them stake holders. Below I will give examples of stake holders and explain how they take an interest and how they influence the company. Throughout D1 I will be stating the different stake holders and their influences in the business ‘Marks & Spencer’. I will also be grading the different stakeholders from 1-10 depending on their affectivity in influencing…...

Strategy of Adidas Company

Adidas AG is one of the world leaders in sportswear, equipment and accessories. In 2011, the company recorded a net income of $934.3 million, an increase of 18.3% over fiscal year 2010. Adidas’ excellence stems from its strong focused differentiation strategy. Focus on research and development has facilitated continuous development of new products and it plans to leverage its strong brand portfolio to create profits from its innovative products and by establishing robust retail operations. Adidas’ goal is to be…...

Brands Marc Kasky vs Nike

What responsibility does Nike have for conditions of work at foreign factories making its products? The company expanded efforts to stop workplace abuse and started a public relations campaign. It became the only shoe company in the world to eliminate the use of polyvinyl chloride in shoes construction, ending worker exposure to chloride compounds. It revised its conduct code, expanding protections for workers. It set up a compliance department of more than 50 employees. Its staff members were assigned to…...

The Chicken Rice Shop Fast Food Restaurants

The Chicken Rice Shop (TCRS) is a chicken rice fast-food restaurant and a chain of HALAL family restaurants operated by TCRS Restaurants Sdn Bhd, a company incorporated in Malaysia, which was established in June 2000. With grandmother's traditional secret Hainanese chicken rice recipe brought down from generations and maternal grandmother's treasured recipe from Penang, the best of both grandmothers' recipes were perfected and introduced into the menu. With the successful growth of TCRS in their domestic markets, they plan to…...

The Analysis of Dell Direct Sales Model

Introduction In the newest magazine named “Fortune”, Dell is No.51 of 500 U.S companies and No.165 of global companies. Dell is No.5 of “The most popular company” computer industry. In 1999, Dell replaced Compaq became the second-largest PC vendor. In the situation of low-profit marketing, Dell maintained a successful expansion and exceed Compaq to become the largest PC vendor in the world. Dell has become the world's leader of computer manufacturers. Among the industry's major manufacturers Dell become number one…...

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