Brands Essay Topics

Pizza Hut, Yum!

Describe the organization you have chosen. Please include the name and a short description of the organization’s products or services? The organization chosen for this assignment is Pizza Hut, Pizza Hut was established in 1958 by Frank and Dan Carney, and they started out with a small building on a busy intersection in their home… View Article

Pizza Hut, Yum!

The operations standards are the key path defining elements in any business. Without set procedures optimal results cannot be obtained. The operations standards at pizza hut have multifaceted challenges and opportunities. The standards and procedures for doing business are well defined but some of the possible factors can cause to the deviations and variances. Those… View Article

Luxury Brands

Luxury Brands: What Are They Doing About Social Responsibility? David S. Waller, Marketing Discipline Group, University of Technology Sydney Anurag G. Hingorani, Marketing Discipline Group, University of Technology Sydney Abstract Although luxury goods may be synonymous with extravagance, lavishness, and even waste, it may appear to be a contradiction that a number of companies that… View Article

Harley Davidson Case Study

Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade, Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong, its core customer… View Article