Rand Fishkin once tweeted, ‘Best way to sell somethingdon’t sell anything. Earn the awareness, respect, and trust of those who might buy’. Trust and respect are things that have to be earned. Awareness comes from being top of mind. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email.
Definition: A business blog is a standalone website, or section of an existing business’ domain, devoted to writing about subject matter related to their company’s industry and its sub-fields.
Business blogs have become a fundamental component of successful web marketing and utilized by most online businesses.
Blogs help online businesses engage more customers and build up topical authority for SEO. The following considerations apply when attempting to maximize the utility of company blogs: Blogs containing highly relevant keywords within unique pieces of content will be rewarded with a higher ranking on search engine results.
The higher a company’s search engine result, the more potential customers it will attract. If a company can provide compelling blog content that generates significant customer interest, it will likely prove to be a legitimate customer recruiting tool. Today’s blogs are more engaging than ever thanks to the ease of integrating media and the number of educated writers with a unique voice. Videos, images, and links to other media can be embedded into a blog to make it a truly helpful and well-rounded. Mobile-friendly blogs further their reach by making their content easily accessible to users on any type of web-friendly device.
Where there’s a business, there are people who want to learn about it. No matter how mundane an industry may appear to some people, there are others who are eager to read compelling content on the subject. And in industries without an abundance of blogs on their subject matter, a business can quickly become a trusted source. A blog increases a website’s online ‘footprint’ while simultaneously establishing the company as a reputable source in the field. Such a reputation attracts attention from online publications and social media, exposing a business to future customers and business partners.
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