Choosing the Perfect Bikini: Evaluating Online Shopping Websites

Last week, I went on the World Wide Web to look for new bikini. It all started because of my friend. Her summer holiday was getting closer every day. Almost everything was ready. She had her hat, her underwear and sunglasses however she had not found the "right" bikini. I wanted to help my friend, so I went on the Internet, and I found hundreds of websites advertising bikini. How could I choose the best bikini among so many? I thought carefully about the criteria I needed to use to evaluate the website carefully.

After I developed my criteria, I went on a "website hunt". After some work, I narrowed down my search to two websites: Bikini Luxi, Website A (www.bikiniluxe.com), and Beach Bunny Swimwear, Website B (www.beachbunnyswimwear.com). In the end, I decided that Website A had better images, clearer organization, and easier text than the other website.

After I selected the evaluation criteria, it was easy to select the right websites.

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To find all the websites about Bikini Luxi I went to google.com. In the search space I typed "bikini", and I clicked on the search button. Then I saw hundreds of websites about bikini luxi. I looked at the top 10 websites and chose the two websites that fitted my criteria the most. The reason I chose images as one of my criteria is that pictures help to evaluate a product. In fact, one Internet source stated, "The right picture or image can instantly convey the fundamental qualities that make your product or service better than your competition"("Effective Website," 2002).

The other criterion I selected is organization because the way the images are presented and grouped together helps in navigating the website. The text is also very important in a website because if the product descriptions are difficult to read, then it is hard to get the necessary information. Therefore, images, organization and text are the criteria that helped me choose Website A as the best website.

In fact, Website A had very nice images that grabbed my attention, images are very important on a website. I saw bikini of all kinds, with one shoulder reversible bikini, frilled knot smocked bikini and more. The photographic images were very nice and detailed. Website B had many photographs too, but some of the images did not include bikini, and it was confusing to see other products on the page for bikini. For example, photos of sunglasses, sunhat and underwear were shown along with the photos of bikini. In addition, Website A had a green background that made the images stand out and contrasted well with the blue text. On the other hand, Webite B had many colors: white, black, pink and purple. All the colors distracted me from the images. Also, Website B had the word NEW that changed colors and made the website look too busy whereas Website A did not have any scrolling images or text, so it was easier to focus on the page.

Another aspect that made Website A more effective was its organization. All the important information was given in a few clear words on the left side of the page. That made a favorable impression because the Website gave details without too much text. Furthermore, the bikini images were all placed in the middle of the page so that customers could spot the product they wanted right away. Also, the lack of distracting information and images about other products made the site look cleaner and better organized than Website B. In addition,Website A had many options (links, search, tips, order/shipping and FAQ's) all at the bottom of the webpage. Instead, Website B had some options at the top and some on the right of the page, and this type of organization looked very messy and confusing. Therefore, Website A had a much better overall organization than Website B.

Besides the organization, Website A also had better text. The article "Five Tips for Effective Websites" mentioned that text "should be clear and concise. Overall color of text and images should be balanced contrast" (Five Tips," 2000). Website A achieved this contrast by using cursive. This font seems more appropriate for holiday's products since it is more old-fashioned and hot. In addition, Website A had bold and underlined words that attracted the customers to the most important products and discounts. Finally, the captions were brief and easy to understand. On the contrary, Website B used print and bolded every heading, so it was difficult to tell what information was more important. The captions were difficult and sometimes too technical. Thus, Website B's text was overall inferior to Website A's text.

In conclusion, it was challenging to identify the right criteria for judjing the websites. However, talking the time to evaluate the websites carefully helped me find the perfect bikini for my friend. By looking at the images, organization, and text I was able to find the best website, Bikini Luxi. When I go to the waterpark, I will use this website to buy my bikini.

References

1. Beach Bunny Swimwear Website. (2003). Retrieved March 18, 2019 from Bikini Luxi Website. (2014).
2. Retrieved March 18, 2019 from Five tips for effective websites.(2000).
3. White Clay Multimedia. Retrieved March 18, 2019 from Making a effective website. (n.d.).Dragonscale Design.Retrieved March 18, 2019