Big Mac Essay Topics

Advertising and Imagery: Big Mac Attack!

The health dangers represented by excessive consumption of fast food such as that marketed by McDonald’s, though gaining increased recognition today, remain largely unknown or unacknowledged by a great many sectors of the American pubic. This is the premise which motivated the image pictured in Adbusters and subjected to discussion here. Entitled “Big Mac Attack,”… View Article

McDonald’s global marketing strategy

1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular, how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers, fries) has conquered the world. We can talk about standardization regarding… View Article