Benetton Essay Topics

United Colors of Benetton

Different kinds of businesses are widely observable in the market nowadays. These business ventures caters to the various needs of its consumers may it be in terms of products or services. In doing so, there have been companies that are more patronized as compared with its competitors, which has a lot to do with the… View Article

United Colors of Benetton

1. Benetton’s business in Italy is reaching market maturity. Benetton’s revenues (billings) from Italy had levelled out due to market saturation, increasing competition, growing amount of imported merchandise and a stagnant economy. It should be noted that majority of the Company’s revenue is generated from Italy. In fact, out of $78 million sales generated by… View Article