Ben & Jerry’s Essay Topics

Ben & Jerry’s Marketing Audit

1 Executive Summary According to the American Marketing Association, “marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (Kerin, 2005, p.6). I have completed a marketing audit of Ben & Jerry’s Homemade,… View Article

Freud Case study

Case Study 1.)According to the Freudian theory Hank displays both the oral incorporative and the oral aggressive personality type. Hank is therefore fixated at the oral stage, in which the primary source of interaction occurs through the mouth. The mouth is vital for eating and derives pleasure from oral stimulation through gratifying activities such as… View Article