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Bargaining Power Of Supplier and Threat of Substitute Products or Services

Paper type: Essay
Pages: 1 (182 words)
Categories: Power, Service, Services
Downloads: 49
Views: 386

Bargaining Power of Suppliers: In the traditional circuses industry, the quality of the show was measured by the presence of star performers such as Clyde Beatty, Tom Mix, John Robinson the rodeo rider and wild animal trainers, who owned exotic animals had gain immense popularity in the circus industry. That could be exerted considerable bargaining power.

Threat of Substitute Products or Services: Changing societal interests, external environmental dynamics and plenty of alternative sources for entertainment such as the growing industry of television and movie reduced the inclination of the audience toward the circus.

The availability of options split the market share in the entertainment industry.

Bargaining Power of Buyers: Due to the existence of numerous forms of entertainment customers have multiple choices. This reduced the numbers and revenue from high ticket prices related to the circus industry. As a result, companies were forced to discount tickets, offer free kid’s tickets and other options leading to reduced revenue to the circus companies.

For example, the seat price offered by Ringling Brothers & Co. Circus ranged from $17 to $48 for various seating arrangements.

Cite this essay

Bargaining Power Of Supplier and Threat of Substitute Products or Services. (2016, Aug 20). Retrieved from https://studymoose.com/bargaining-power-of-supplier-and-threat-of-substitute-products-or-services-essay

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