Individuals view thousands of different images every single day. Different aspects of these images trigger impulses for individuals, and these different visualizations influence our actions and emotions. Watching television, reading magazines, and passing billboards all influence people on a daily basis, but how these images pull us in and capture our attention is often put aside. A picture is worth a thousand words so visual texts are easier to interpret. When the audience digs a little deeper many underlying components are found inside visual texts. I chose to analyze a visual text for a cosmetic ad out of Seventeen Magazine. Maybelline was successful with this advertisement with use of color, page layout, and the implication of scientific information.
This ad is mainly directed towards women. It is a single image of that is a part of the Maybelline New York cosmetic series. The ad contains a beautiful young woman wearing very little make-up. She is wearing Baby Lips Lip Balm. You can tell the ad is about the lip balm because her lips are the main focus of the image. The look perfectly moisturized and renewed. The bright pink and blue tube of the lip balm stands out and draws your attention directly towards it. This visual text is to sell this lip balm to women, and show the can have perfectly hydrated lips.
While analyzing this visual text I noticed many elements that were prominent that included; vibrant colors, bright lighting, and an attractive model. There is also a lot of bold text that stands out. The brightness and vibrant colors are the first components to grab the audience’s attention. The attractive model is placed perfectly on the page, along with the bold text right next to her face. Looking closely one would probably never realize that there are many elements to this visual text that are repeated. On the side of the page the bright pink and blue tube of lip balm is displayed. The advertisement shows the baby powder pink lip balm smeared across the page, and it demonstrates the color and texture of the product to be light and creamy. The audience is also able to see the cosmetic product and they are also able to see it being used on the model. Once I was drawn to the cosmetic ad, the underlying elements were a lot easier to determine.
As I examined this visual text I was able to determine that Maybelline New York created this image. I discovered it in a Seventeen Magazine for April of 2012. Regular subscribers to Seventeen Magazine would be most likely to come across this ad. Maybelline also has many television commercials and appears in other magazines. It is a very popular make-up line with a diverse amount of products besides just lip balm. The text on the side shows a clinical study saying after four weeks your lips will be less rough, less dry, suppler, and better looking. This ad had bold text that is easy to read. It says read my lips: no more basic lip balm, give me visible lip renewal plus eight hour hydration.
The model they used for this ad had lips that are perfectly shaped and moisturized. Having the model with perfect lips makes the consumers feel like if they use this product, their lips will be just like the models. After I studied this visual text I was able to go beyond the obvious that this article is for selling Maybelline products, but it also promotes other components as well. At the bottom of the ad on the left there is a very well-known website called Facebook. There is an opportunity that the reader can join the network and win products from Maybelline. Many visual texts do not just promote products, but have several underlying elements that allow the audience to go above and beyond the initial importance.
Every single day individuals view thousands of different images. Certain aspects of these images trigger impulses for individuals, and these different visualizations influence our emotions and our actions. The purpose of this ad is saying to ditch your old basic lip balm and try Baby Lips and get visible lip renewal plus eight hour hydration. Showing the beautiful model with perfect lips would persuade women to want to buy this product so their lips can be as perfect as hers. This ad was most likely created to sell make-up, but also to help women feel beautiful and good about themselves.
University/College: University of California
Type of paper: Thesis/Dissertation Chapter
Date: 6 January 2017
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