The Asch Paradigm Majority Influence Introduction In this essay i will discuss the experiment that Solomon Asch’s conducted in (1950) were his main was aim was to discover how majority influence can affect one individual judgment and how pressure from the majority can pressurise one person to Conform, I will also evaluate his research method, the results and the findings he attained. Aim
S Solomon Asch’s had disapproved of the Conformity experiment conducted by Muzzafer Sherriff as Asch had felt that sheriffs visual illusion known as the auto kinnect didn’t really show any results of conformity as the participants were asked to take part in an ambiguous task were they were just asked to point out how far the a light travelled in a dark room, Asch believed that Sherrifs experiment clearly had no right or wrong answer so it was impossible for the experiment to show any results of conformity in a group situation.
Asch figured the only way to measure the rates of conformity was to place an individual in a group situation were they would be influenced by the majority even if they knew their group was giving incorrect answers on a task that was ambiguous and obviously correct.
The Method (laboratory experiment)