Paper type: Essay Pages: 2 (401 words)
The work displays the image of a single Coca-Cola bottle is repeated in regular rows, seven high by sixteen across, above the company’s logo, printed in bright red, representing the pop art style he had made so popular.
Ideas and meaning
The repetitive imagery and standardized format evokes the look of mechanical and mass reproduction, a key part of American culture that Warhol wished to expose in his works. He wished to expose the materialistic and automated nature of society, in his own unique way
‘Green Coca-Cola Bottles’ was created the year that Andy Warhol developed his pioneering silkscreen technique, 1962, which allowed him to produce his paintings and illustrations through a mechanical process that paralleled his use (and the manufactures production) of mass culture subjects.
While still a print, the black outlines were probably stamped by hand from a single carved woodblock onto green areas printed in a grid pattern, which displays the unique and varying techniques Warhol used.
The art and ideas of French painter, sculptor and writer Marcel Duchamp, perhaps more than those of any other 20th century artist, have radically altered our understanding of what constitutes an object of art. Among the qualities that Andy Warhol and Marcel Duchamp share are a desire to shock, a taste for celebrity, a belief in the everyday object.
Muriel Latow, a friend of Warhol’s in NY, told him he should make art on “something people see every day.”
Historical and/or cultural context
Warhol once criticized and glorified the surface values of America’s commercialised post-war culture using the coke as an example. “A Coke is a Coke,” he explained, “and no amount of money can get you a better Coke than the one the bum on the corner is drinking.” To him, the Coca-Cola brand epitomised everything American culture had become, and everything he wished to expose.
Artist’s style/aesthetic qualities
Warhol has created contrast in the black lines against the bright green of the background, each with subtle differences in the work’s pattern; each of the bottles differs in both the evenness of the green underpainting and in the clarity of its stamped profile. The printing process also resulted in the bottles being printed slightly askew, disturbing the regularity and symmetry of the grid and making the bottles appear simultaneously handmade and individualized, yet streamlined and mass-produced.
Green Coca-Cola Bottles, 1962