In the Beginning

Two friends from high school; Steven Wozniak and Steven Jobs, both had been interested in electronics, and both had been seeming as outsiders. They stayed in touch over the years after graduation, and neither ended up finishing collage, and jobs working for companies in Silicon Valley. (Woz for Hewlett-Packard, Jobs for Atari) Wozniak had been dip into computer design for a while when, in 1976, he designed what would become the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.

Hobbyists did not take the Apple I very seriously, and Apple did not begin to take off until 1977 when the Apple II debuted at a local computer trade show.

Apples first personal computer came in a plastic case and include color graphics, the Apple II was a remarkable machine. Orders for Apple computers were multiplying after its introduction. With its in unavailing in early ’78 of the Apple Disk II, the most reasonable, easy to use floppy drive ever for that time, Apple sales continued to grow.

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With increasing sales, came an increase in company size, and by 1980, when the Apple III was released, Apple had thousands of employees and had begun to sell computers abroad. Apple had taken on several more experienced mid-level managers and, more importantly, several new investors, who chose to take seats on the board of directors. Skilled, more conservative men, the new directors shaped Apple into a “real company,” much to the disappointment of many of its original employees.

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In 1981, things got a bit more difficult. A flooded market made it more challenging to sell computers, and in February Apple was forced to lay off 40 employees. Wozniak injured in a plane crash, took a leave of absence and returned only briefly. Jobs became chairman of Apple computer. (Sanford, 2017) Around this time, is where I can remember first seeing Apple computers in school.

The Change

When Steve Jobs was in charge, everything flowed through him. Now that he’s dead, the company is taking on a more collaborative approach, according to various reports. The latest, from Adam Satariano at Bloomberg, says Joni Ive is encouraging Apple’s software and hardware teams to collaborate, something that never happened under Jobs. I’ve was given control over Apple’s software look and feel in November. Previously, he was only in charge of the look of the hardware.

This new collaborative approach is causing Apple to be more deliberate than in the past, says Satariano. This could lead to delays, he says. Because this is Ive’s first crack at Apple’s software, it’s understandable that there are going to be delayed. He’s spent six months on a project that generally takes a year. In the long run, it will be interesting to see how this collaborative approach works. As the org chart above demonstrates, Apple was always a company with one guy making all the calls. This made product decisions easier. But it also made them slower at times.

We heard from a source that Apple often faced bottlenecks because everything had to flow through Jobs. And Jobs was the kind of person who would get intensely focused on one thing, leading to him ignoring other products at the company. Former Apple employee David Sobotta told us, “If we saw Steve Jobs come into a briefing, he couldn’t talk about anything else, other than the thing he was working on. He came into an enterprise sales briefing, and at the time he was working on iMovie. So, we’d be talking about home movies in the enterprise briefing. “In theory, the new organizational structure should help specific divisions make decisions more quickly. But, collaboration has its downside. If everyone is trying to reach consensus on a choice, it could lead to significant delays. (Yarow,2001)

Finances over the years. Ever since 1984, Apple has logged 18 positive annualized returns, while the S&P 500 has seen positive gains in 20 years in that same time frame. Annual return when the stock rose 33.3%. They visualized another way take average of share price movement of Apple per trading session. AAPL Movement Per Session Less Than 1%1% to 3%3% to 5%5% to 10%10%+High charts. Com Note that shares of Apple move between 1% and 5% in nearly 60% of all its trading sessions; that’s quite remarkable for a company of Apple’s size. AAPL 1/8/19985 Day Returns 38.60% across five session periods, Apple has gained as much as 67.10% and lost as much as 58.80% of its stock value. It is interesting to see how much of an impact the tech boom of the late ’90s and the eventual collapse of the tech boom in 2000 had on these five-session swings. A Look at Apple’s dividend payout, Apple’s recent history as a dividend payer is relatively short; it only reinstated its dividend payout mid-way through 2012. It’s also worth noting that Apple was a dividend-paying company for a period between 1987 and 1995, the same timeframe in which Steve Jobs initially departed the company. Apple’s payout and yield history as of created bottom line investors’ fascination with Apple is understandable when you consider the large returns that the company has delivered to (very) patient shareholders over the years. The company’s dominance in the consumer electronics space matched with a fortress-like balance sheet, it’s likely that AAPL will continue to hog financial news headlines for years to come.

Strengths of Mac OS

1. Due to its UNIX core, it is very secure and much less vulnerable to destructive virus attacks.

2. Mac OS is very stable because all its parts are designed, manufactured and tested by one company.

3. The well designed graphic user interface (GUI) of Mac OS is very user-friendly.

4. Mac OS recognizes other Apple products, such as iPad, and even non-Apple ones without having to install different drivers for them.

5. It can run most other operating systems and can also run Windows XP side by side using Parallels Software or Boot Camp.

Weaknesses of Mac OS

1. Macs and Mac OS are very expensive compared to other computers and operating systems.

2. Mac OS does not run most computer video games, and only a few games are made for

3. There are fewer software choices available here.

Weaknesses of Mac OS

1. Macs and Mac OS are very expensive compared to other computers and operating systems.

2. Mac OS does not run most computer video games, and only a few games are made for it.

3. There are fewer software choices available here.



  1. Sanford, G. D. (n.d.). Retrieved November 19, 2017, from Yarow, J. (2013, May 01).
  2. Apple’s New Organizational Structure Could Help It Move Faster. Retrieved November 19, 2017, from
  3. Goodell, J. (1996, Apr 04).
  4. The rise and fall of apple inc. Rolling Stone, , 51-57+.
  5. Apple reports second quarter results. (2009, Apr 23).
  6. Al Bawaba Retrieved from Apple inc. : Technology and communications. (2016). (). London: Progressive Digital Media.

Cite this page

Apple Evaluation Balance. (2019, Dec 04). Retrieved from

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