Appeal to emotion Essay Topics

Rhetorical Analysis on Lux Toilet Soap Ad

A 1954 ad for Lux Toilet Soap states, “Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap. ” This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about… View Article