We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Annotated Bibliography on Relationship between Social Media and Corporations Essay

Topics:

Paper type: Essay Pages: 3 (584 words)

Views: 254

This article highlights the importance of corporate social responsibility to companies and how they should put the interests of the customers first. In the event of a recession therefore dictates that the managers of companies change their CSR based on the customers’ diminished purchasing power as a result of recession. The companies thus adjust their communication strategies based on the prevailing economic conditions.

Gruber, Daniel, Ryan Smerek, C Mellissa Thomas Hunt, and James Erika. “The real-time power of Twitter: Crisis management and leadership in an age of social media.

” Business Horizon, 2014.

This article addresses the leadership and crisis management by the top management of firms as regards to social media. The article provides a lot of information as regards to the importance of transparency and the power of social media. It highlights the role the different voices in the social media platform play in any organization and the role social media plays in a crisis situation. Analysis of twitter as a source of real-time news is analyzed and the effect it has on organizations response to crisis situations facing them.

Reilly, Anne, and Katherine Hynan. “Corporate communication, sustainability, and social media: It’s not easy (really) being green.” Business Horizons, 2014.

This piece of work is based on empirical research on several global corporations in various sectors and how they make use of social media platforms to pass their message on sustainability to the masses. The companies are ranked on their scope of their communication strategies on social media as regards to the sustainability initiatives and environmental sustainability. The report goes a long way in assisting companies to make better use of social media in the sustainability communication.

Treem, Jeffrey W, and Paul Leonardi. “Social Media Use in Organizations:Exploring the Affordances of Visibility, Editability, Persistence, and Association.” Communication Yearbook, 2012.

This article examines the increased use of social media platforms in the setting of organizations. The increased role it plays in the organization to the managers is acknowledged. It however seeks to determine how the use of social media is different from computer mediated communication. The increased role of social media in organization is thus further analyzed in the workplace.

Turban, Efraim, Narasimha Bolloju, and Ting Peng Liang. “Social Commerce: An E-Commerce Perspective.” n.d.

This article examines the spread of business initiatives on social media platforms. In the process of doing so, there has led to an improved business model that embraces social media as a result of this there has been an emergence of social media marketing. This article thus looks at social media from a commerce point of view and looks at the several issues involved in the use of technology in commerce.

References

 Green, Todd, and John Peloza. “How did the Recession Change the Communication of Corporate Social Responsibility Activities?” Long Range Planning, 2014.

Gruber, Daniel, Ryan Smerek, C Mellissa Thomas Hunt, and James Erika. “The real-time power of Twitter: Crisis management and leadership in an age of social media.” Business Horizon, 2014.

Reilly, Anne, and Katherine Hynan. “Corporate communication, sustainability, and social media: It’s not easy (really) being green.” Business Horizons, 2014.

Treem, Jeffrey W, and Paul Leonardi. “Social Media Use in Organizations:Exploring the Affordances of Visibility, Editability, Persistence, and Association.” Communication Yearbook, 2012.

Turban, Efraim, Narasimha Bolloju, and Ting Peng Liang. “Social Commerce: An E-Commerce Perspective.” n.d.

Wright , Donald, and Michelle Drifka Hinson. “Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis.” Public Relations Review, 2012.

Source document

Cite this page

Annotated Bibliography on Relationship between Social Media and Corporations. (2015, Aug 08). Retrieved from https://studymoose.com/annotated-bibliography-on-relationship-between-social-media-and-corporations-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service
online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

online

Hi, I am Sara from Studymoose

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b

image

Your Answer is very helpful for Us
Thank you a lot!