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Analysis of of consumers

Paper type: Analysis
Pages: 6 (1402 words)
Categories: Business,Marketing
Downloads: 25
Views: 6

Respondents Allowance

Table 20 revealed that 54% of the total number of buyers was receiving P100-500 allowance per week. This indicates that majority of the buyers of steamed cake filled with polvoron can afford to buy the product especially during Mondays where the allowances are given by their parents they could buy two or more steamed cake filled with polvoron in a day.

Weekly Allowance in Peso Frequency

  • 100 below 19
  • 100-500 54
  • 500-1,000 18
  • 1,000 above 9
  • 100

Moreover, considering that most of the college students are from an average type of living they cannot afford to consume steamed cake filled with polvoron every day even if they wanted too in a whole week because they also have other needs.

Findings were supported by the study of Namkung and Jang (2014) that more than two-third of consumer (68%) would be willing to pay 15 percent more for the same product or service if they could be guaranteed a better experience.

Respondents Times Brought in a Week

Research shows that in a week sixty-five percent (65%) said brought the product once a week and these are not those who receive much lower amount of allowances from their parents in a week nor these customers are from other department who often try the product due to lesser production of steamed cake filled with polvoron,

Indicators Frequency

  • One 65
  • Twice 21
  • Others 14
  • Total 100

Followed by twenty-one percent (21%) said that they brought the product twice a week and lastly others which considered as those who brought twice ore more than that number of steamed cake in a week with fourteen percent (14%).

These simply mean that in a week there are customers who really love to buy this product which satisfy their cravings and willing to spend much of their allowances just to try the product.

Product Information

Table 22 illustrates the product information of Steamed cake filled with Polvoron. It was found in the survey that the Steamed cake filled with polvoron was rated very satisfactory by the respondents with an overall mean of 4.14, this further shows that the steamed cake filled with polvoron is an acceptable product to be indorsed in the market.

Indicators Mean SD Description

  • 1. It is nutritious and delicious 4.42 0.71 Excellent
  • 2. The product captures your attention to buy 4.22 0.86 Excellent
  • 3. Freshly cooked and contains Polvoron which differ from other steamed cake 4.08 0.84 Very Satisfactory
  • 4. The appearance influence you to buy 4.07 0.87 Very Satisfactory
  • 5. The product qualifies as your favorite 3.93 0.99 Very Satisfactory
  • Total Overall Weighted Mean (AWM) 4.14 0.17 Very Satisfactory

Legend:

Scale Limits Descriptive Rating

  • 5 4.21  – 5.00 Excellent
  • 4 3.61  – 4.00 Very Satisfactory
  • 3 2.41  – 3.60 Good
  • 2 1.81  – 2.40 Poor
  • 1 1.00  – 1.40 Needs improvement

Findings further show that the product is nutritious and delicious with a highest mean of 4.42, customer really loves the product because aside from its uniqueness there is also this benefits that they can get from one of the ingredient of the said product which is the carabao’s milk and it is also proven that the product is delicious which fit to customer’s taste and references

Carabao’s milk has a high content of good fat which is a good source of energy (Calleja 2010).

Moreover, the product qualifies as your favorite having a lowest mean of 3.93 and yet it is considered as lowest mean but it is rated as very satisfactory, this further shows that steamed cake filled with polvoron is one of their foods to consume but not qualifies as their favorite, going back to the number of times a consumer of steamed cake filled with polvoron brought in a week, over 65 % said that they buy the product once in a week considering that most of the customer were male having a total mean of 62% more than half of the total no. of customer.

Boys prefer large meals hence they prefer eating heavy snacks compared to female who are fun of eating little by little but every now and then (Bornstein 2014).

Price Information

Table 23 shows the price information of the product. The study exposed that the respondents considered the price of the product as very satisfactory with an overall mean of 3.81. With the price of P8.00 that the respondents implement to the whole operation of the said feasibility study it shows that the steamed cake filled with polvoron is saleable in the market.

Indicators Mean SD Description

  • 1. The value for price paid is satisfactory 4.25 1.05 Excellent
  • 2. The product price fits your daily allowance 3.86 0.84 Very Satisfactory
  • 3. The Php. 8.00 per price is affordable. 3.75 0.74 Very Satisfactory
  • 4. The price is advantage compared to other regular steamed cake in the market 3.59 0.74 Good
  • 5. The Price of the product is satisfactory 3.58 1.0 Good
  • Total Overall Weighted Mean (AWM) 3.81 0.26 Very Satisfactory

Scale Limits Descriptive Rating

  • 5 4.21 – 5.00 Excellent
  • 4 3.61 – 4.00 Very Satisfactory
  • 3 2.41 – 3.60 Good
  • 2 1.81 – 2.40 Poor
  • 1 1.00 – 1.40 Needs improvement

It even pointed that the value for price paid is excellent with a highest means of 4.25, considering that even if there were encountered problem specifically a sudden increase of the main ingredients it doesn’t affect the whole operation as well as the taste of the product.

Moreover, the price of the product is satisfactory with a lowest mean of 3.58 yet it is considered as the lowest mean but still it is rated as good, this indicates that at the price of P8.00 there are still consumer who is not satisfied considering that it is a steamed cake alone which can be found everywhere, but the only thing that is different from the steamed cake that the proponents sell is that it contains polvoron inside.

According to Parman (2018) Price is the key differentiator for consumers; however, our recent global Premiumization report found that cost is actually low on consumers perceptions of what makes a product premium. In fact, 40% of shoppers said they expect to pay a premium for healthy and functional snacks.

Indicators Mean SD Description

  • 1. The selling area is easy to reach 4.28 0.99 Excellent
  • 2. The display area is accessible to consumer 3.86 1.06 Very Satisfactory
  • 3. The area is convenient to consumers 3.51 0.92 Very Satisfactory
  • 4. The selling area is comfortable for the buyer 3.43 1.08 Good
  • 5. The place is clean at all times 3.22 0.94 Good
  • Total Overall Weighted Mean (AWM) 3.66 0.37 Very Satisfactory

Legend:

Scale Limits Descriptive Rating

  • 5 4.21 – 5.00 Excellent
  • 4 3.61 – 4.00 Very Satisfactory
  • 3 2.41 – 3.60 Good
  • 2 1.81 – 2.40 Poor
  • 1 1.00 – 1.40 Needs improvement

The selling area is easy to reach with a highest mean of 4.28 considered as excellent because the display area of the proponents is near at the college student center in which most of the college students stay during their vacant time and near also at the bleachers where there are parents staying there while waiting for their children. The access of the store is easy to reach because it is almost at the center of the school in which everyone can easily locate.

Moreover, the place is clean all the time has a lowest mean of 3.22 yet it is considered as the lowest mean but still it is rated as good, because it was found out that the selling area is not clean all the times due to the proponent’s busy schedule as well as other group who undergo feasibility study. There is no proper designation of task to each team who is in-charge to clean the area every day.

According to Voger (2016) the convenience of the store segment has become highly competitive, with a battle to gain the market share and share of wallet of each and every consumer. As the market approaches saturation, each player needs to differentiate himself in order to win over the heart and pocket of individual consumers.

According to Diulio (2010), 28 percent of consumers polled said they would stop visiting a store that was not as clean as they would like. Moreover, 72 percent said they would continue visiting an unclean store only if it was absolutely necessary. While this study focused on a wide range of store.

Cite this essay

Analysis of of consumers. (2019, Dec 08). Retrieved from https://studymoose.com/analysis-of-of-consumers-essay

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