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However, more and more companies are recruiting women at work, making more working women need professional attire. This is the future customer’s need that Ann Taylor could satisfy it.
Professional & succeeding.
Economic environment: the current economic recession in the US and abroad threaten Ann Taylor’s profit. But the unemployment rate is getting better and the US economy is recovering now. The company faces significant competition from the local players in European, Japanese, and Canadian markets. Increasing global competition in the apparel retailing market may significantly affect the company’s market share in the future financial years. The brand image of Ann Taylor may need to change when the company enter the foreign market such as UK and Japan to fit their culture.
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