This graph shows the range of ages of the people that I surveyed. The majority was split evenly between the 30 – 40 age group and the 40 – 50 age group. I asked for this information so I could find out what age group I should target my business at in terms of style atmosphere and advertising to attract the most possible customers. Now I know who my target audience is I can advertise well to attract customers of that age and set an atmosphere and style to suit that age group.
This pie chart shows the average amount of times that the person surveyed goes on every year. This information is vital as it is an indicator as to whether the business will have many customers throughout the year. If the chart were to show that people didn’t go on many holidays then there would be no point in the business but as the chart shows the majority of people go on at least 2 holidays on average every year indicating the business will be successful.
This doughnut chart shows where the ideal location for Cherry Kennels would be for the majority of the people surveyed. This is crucial to get right because it needs to be located where the public find it most convenient and also were business will be more successful from being close to a lot of potential customers. As clearly shown in the chart, the preferred location for Cherry Kennels would be somewhere situated in Brentwood. Therefore this is where I shall set up Cherry Kennels once I have found a suitable place in Brentwood.
This bar chart represents how much the people surveyed are willing to pay per night of their cat/dog staying at Cherry Kennels. It is important to get the pricing correct because it needs to be cheap enough to keep the customers happy and attract more customers, but it needs to be expensive enough to make a decent profit. That’s why I asked this question, to see what the majority of people thought was a fair price. The majority of people believe that ï¿½30 – ï¿½35 is a fair price per night and I see this to be reasonable and enough to make a profit so therefore this is how it shall be priced.
This final graph shows how much the people surveyed are willing to pay to have their dog/cat professionally groomed. I asked this question to find out whether there is any point in having the additional grooming parlours if no-one would use it but not only did the majority of people say they would use it but they also chose a reasonable price again to suit them as customers and me looking to make a profit. As the graph shows the majority of people chose ï¿½20 – ï¿½25 so therefore this is how it shall be priced.
My main local competitor is Ladybird Kennels located in Ingatestone. This is because they to provide boarding kennels for both cats and dogs. Ladybird Kennels aim to “provide their guests with an excellent standard of service and care based on over 10 years of experience.” As quoted in their Ladybird brochure. Ladybird kennels is not in a very busy area but is opposite an entrance to a very busy motorway so a lot of people are constantly driving past, this isn’t too much of a problem because the front building/reception area is not that appealing from the outside. By locating Cherry Kennels in a busy place such as Brentwood I hope to gain more customers as it is more conveniently placed than having to go out of your way to get to Ladybird Kennels.
Cherry Kennels will provide very similar services as Ladybird Kennels apart from the fact that Cherry Kennels will provide the additional professional grooming parlors. Another difference is that Cherry Kennels will be able to hold and take care of a considerable amount of more cats and dogs. Finally Ladybird Kennels has a Discount food shop which is not planned for Cherry Kennels but could be considered. Ladybird Kennels is very old fashioned and has been around for ten years so the target audience for its services will probably be the same as Cherry Kennels between 30 & 50 years of age. This is not a problem however as Cherry Kennels will be more modern to suit this age group and up and coming generations so business will continue well.