Organizational information systems competences in small Enterprises

Executive summary

In this case study “Kerr Deliveries” is a service oriented organization. They are doing courier service. The purpose of this case study is to solve the problem as an IT expert. Without information technology it is really difficult to develop the business. This modern era is about globalization. Company should adopt different system for their business to stay safe in the right track. Robert Kerr is a successful delivery company based on NSW since 1995. I am working as his assistant.

In this report i will recommend which computer to buy for the company.

After researching computer market i think company should buy Dell desktop, Toshiba laptop and Samsung PDA. In research report bellow I am going explain why company should buy those brand computers.

In this case study “Kerr Deliveries” is a small company which is operate by Robert Kerr and his associates. They provide delivery services by bicycles, vans and cars for their clients across Sydney and regional NSW.

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Due to business expanding at rapid rate ,Robert going to begin operations in Canberra, Melbourne and Brisbane in couple of months time.

User/system personnel interface in improving system flexibility: Information system has great impact in a every business organization. Information systems flexibility is becoming increasingly important, both research (for example information system, supply chain management, organizational flexibility, research domains) and industry. Rapidly change in the business every organization has given more significance on information systems.

Although RTD did not implement information system flexibility and online presence in their business, to develop their business organization they should introduce their information system flexibility in their business.

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However, the main concept of flexibility in a management disciplines including organization strategy and structured, manufacturing and IT. Every business directly and indirectly depends on information system and companies give primary priority to the information systems. System flexibility develops business efficiency and customer satisfactions. (question1)

A service oriented method for system of systems requirements analysis and architecture design: For rapid changes in business environment organization are facing various problems, they may also face the problem of alignment of IT with business strategy. In our case study RTD faces lots of problems regarding business strategy. Though they are service oriented company with combination of courier, removals and cattle transportation in a certain locality.

They have not got proper information systems also got poor transaction record system, job schedule, vehicles problem are the main business problems. In their business they also face few more problems like payroll problem, poor marketing strategy, invoicing problem, and cash and cheque oriented transactions. This article provides reusable and flexible solution for system requirement modelling and it enables the requirement description of system. It also demonstrates the applicability of the method for the service oriented company. (Question 2) Communication of the association for information system:

Every organization should implement information system to operate their business activities. This article describes how a punctuated process model can analyse a specific information system development (ISD). They also focus on information system project which was implemented in a UK retail small medium sized enterprise (SME). A new technology was being applied instead of previous one. Basically information system method can give us a new realistic and valuable way to realize ISD as a social process. By using information system development, RTD can communicate through organizational work as well as information system building process within the organization. Eventually this change in existing organizational routines can play positive impact on RTD. (Question 3)

Organizational information system competence in SME:

Small medium sized enterprise can play vital role in the global economy. In every SME, they need information system to enhance their business activities. There are some associates with business advantages, Information system planning, acquiring IS knowledge and describing its requirements, software and hardware sourcing, develop the application and tools and finally maintain the relationship between IS and suppliers. There are various new frameworks which can help RTD to develop their operational activities. Macro-competence (business and strategic thinking) help them to get rid of their previous problem. This model can develop business opportunities from current and emerging hardware and software applications. It can also help to established appropriate criteria for decision making on IS investment. It can integrated with IS plan with business strategy. (Question 8)

Competitive advantages and strategic Information system:

In the time of modern technology, business organization needed useful system for existing in global business. They should implement different types of information system for their business. In this article they provide us different information system which can really help to achieve competitive advantages. Those systems are as follows: Decision support systems (DSS): that helps to build strategic approach to manage Information system/ information technology with an organizational business planning. Primarily Enterprise Resource Planning (ERP): which can integrate between enterprise objectives and enterprise resources. Data base system: is “data mining” which can help to gather the information for marketing, production, promotion and the innovation for the business organization. Real time Information systems: that intended to maintain a rapid response and the quality indicators. (Question 5)

Information System Strategy; Re conceptualization, Measurement and Implications: According to Davis (2000) the information systems of an organization consist of the information technology infrastructure, data, application systems, and personnel that employ IT to deliver information and communications services in an organization .Thus the Concept of IS combines both the technical components and Human activities within the organization as well as describes the process of managing the life cycle of organizational IS Practices (Avgerou and McGrath 2007). In this article they focused on new typology that operationallized is strategy in a way that can apply in a holistic sense to the organization. They also describe different definition of strategy in their extended strategic management literature and finalizing of information system strategy. RTD can use centric view of IS strategy may resolve these outlined issues.

(Question 4) Conclusions:

In conclusion RTD face various problems when they started their business. There is no alternative without using information system in a business organization. Nowadays, the business environment change rapidly because of globalization. Every company should keep their information up to date for exist in this competitive market. Information system can do everything. By this system organization can collect data from out sourcing and they can store the data for long as well. They can also communicate properly within as well as outside the organization. They can use different software program for operating their business. They can improve their payroll system. However, they can collect data from internet about competitors. Eventually an organization like RTD can do the best in the market.


There are some recommendations RTD can apply for their current situation, for example collaboration and communication, intranet and extranet, different marketing strategy. RTD has some problems to solve these they should first identify their business requirements with information system requirements.

Models of Collaboration as the Foundation for Collaboration Technologies: Collaboration is very useful in every organization. According to this article “collaboration technologies would be more effective and more readily adopted and accepted if collaboration technology development were guided by models of collaboration. Model construction plays an important role in software development today; software developers construct, for example, data models and object models”. This method has no complexity.

Most of the organization uses this model for their organization. The authors described four type of collaboration model. Those are as follows: 1) UML (universal modeling language), 2) work flow Modeling, 3) coordination theory model, 4) Goal, objectives, methods, and Selection (GOMS). Here, RTD can use the GOMS model, as they are doing repetitive job like transporting, and courier service for their local clients. Different human teams differed substantially in the ways they interacted and communicated. The GOMS model described how the tasks were intended to be done, but actual behavior deviated widely from this ostensive model.

The Internet and DSS: massive, real-time data availability is changing the DSS landscape: The Internet can serve as a source of massive, micro-level data. In the article they discuss about the opportunity and challenges in capturing and utilizing real-time data off the Internet, intranets, or extranets. In the modern technology The Internet and company intranets and extranets increasingly provide the opportunity for a firm to obtain repeated observation of individual choices and actions. Firms now often have access to the information necessary to track the ‘‘progression to transaction’’.

This abundance or rush of real time information poses significant opportunities and challenges for DSS development and implementation.RTD has to apply this technology for their business. According to Bapna et al. (2006) the role of Internet data in developing and testing new theories and patterns of individual behavior and market performance. They focused on how such abundance of real-time data offers new horizons for DSS development and continual recalibration. However, they also described the emergence of DSS internet’s data rich environments and B2B system with supply chain management.


O’Brien, J & Marakas, G 2011, Management information systems, 10th edn, McGraw Hill, New York. Palanisamy, R, Boyle, T.A & Stuart, I 2009, ‘User/System Personnel Interface in Improving Information Systems Flexibility’, ANNAMALAI INTERNATIONAL JOURNAL OF BUSINESS STUDIES & RESEARCH, Vol. 1, pp.12-22(online EBSCOhost).

Zhang, Y & Liu, X 2012, ‘A Service-Oriented Method for System-of- Systems Requirements Analysis and Architecture Design’, JOURNAL OF SOFTWARE, Vol. 7, pp. 358-366 (online EBSCOhost).

Newman, M 2009, ‘Punctuated Process Modeling of Information Systems Development: An Illustration from a Mid-Sized Enterprise’, Communication of the association for information system, Vol.24, pp.673-700 (online EBSCOhost).

Cragg, P, Caldeira, M & Ward,J 2011, ‘Organizational information systems competences in small and medium-sized Enterprises’, Information & Management, Vol.48, pp.353-363 (online EBSCOhost)

Chen,D, Mocker, M, Preston, D.S, & Teubner, A 2010, ‘INFORMATION SYSTEMS STRATEGY: RECONCEPTUALIZATION, MEASUREMENT, AND IMPLICATIONS’, MIS Quarterly, vol.34, pp.233-259 (online EBSCOhost)

Hemmatfar, M, Salehi,M & Bayat,M 2010, ‘Competitive Advantages and Strategic Information Systems’, International Journal of Business and Management, vol.5, pp.158-170 (online EBSCOhost)

Poltrock,S & Handel,M 2010, ‘Models of Collaboration as the Foundation for Collaboration Technologies’, Journal of Management Information Systems, Vol.27, Pp.97-122 (online EBSCOhost)

Marsden, J.R 2008, ‘The Internet and DSS: massive, real-time data availability is changing the DSS landscape’, Springer, Vol.6, pp.193-203 (online EBSCOhost)

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Organizational information systems competences in small Enterprises. (2016, Sep 20). Retrieved from

Organizational information systems competences in small Enterprises

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