We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Check Writers' Offers

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
Back
2/4 steps

How Many Pages?

Back
3/4 steps

Sign Up and Get Writers' Offers

"You must agree to out terms of services and privacy policy"
Back
Get Offer

An Exploratory Study on Consumer Decision-Making Behavior in Pakistan Essay

Paper type: Essay
Pages: 2 (411 words)
Downloads: 35
Views: 54

For example, the classical schools of marketing thought relied on the social sciences such as economics, sociology and anthropology and focused on aggregate market behavior. This gave way to the managerial schools of marketing thought in which the focus of attention and understanding shifted to the individual customers while social sciences disciplines continued to dominate marketing thinking. Customer behavior is actually a study of consumer buying behavior. Consumer buying behavior tells about why, how, when and where a consumer wants to purchase a product.

It tells about the buyer decision making process. (Janssens, 2006) It enlightens the uniqueness of a single consumer, how he makes decision to satisfy his wants. What references he may use in this process, such as family, friends, reference groups, and society in general. (Archana, 2009) Patrick De Pelsmacker conseders that consumers have to impose products in respect to Psychological behavior and needs which further alienated in Perception, Learning, Attitude, Personality, and Lifestyle. (Patrick & J. 2007) Behavior of consumers in different part of Sahiwal city will be analyzed by using questionnaire method.

This research will also give insight into Social influences regarding Family, Social class, Reference groups and Culture of consumers. (Brinkmann, 2004) This behavioral study will also enlighten on needs and wants in consumer buying behavior. The results will also show the consumers’ extent of loyalty, trust and satisfaction in retail brands that have a direct impact on their purchase decisions. (Constantine, E, ; Rigopoulou)

Consumer behavior is an integral part of our daily lives. The psychological and social processes involved in buying and consuming goods and services form the subject matter of this text. The objective positivist approach to studying cause and effect in consumer behavior (as in any other kind of behavior), will be combined with the interpretive emphasis on trying to understand the emotional, non-rational aspects of the process. The environment which the consumer operates in, including the nature of the market place for goods and services, also needs to be considered.

Behavior of consumers in different part of Sahiwal city will be analyzed. This research will also give insight into Social influences regarding Family, Social class. This behavioral study will also enlighten on needs and wants in consumer buying behavior. The results will also show the consumers’ extent of loyalty, trust and satisfaction in retail brands that have a direct impact on their purchase decisions. Data should be collected from the target market and then will be analyzed through SPSS software.

Cite this page

An Exploratory Study on Consumer Decision-Making Behavior in Pakistan. (2018, Nov 03). Retrieved from https://studymoose.com/an-exploratory-study-on-consumer-decision-making-behavior-in-pakistan-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now

image

Your Answer is very helpful for Us
Thank you a lot!