Newsround is a news program for young teenagers and older children. It is on at 5.25 pm weekdays for 10 minutes on BBC1. The opening title sequence music to Newsround is very instrumental, and there is an upbeat and regular rhythm. The graphic images on the Newsround opening title sequence are animated, and there is a rotating globe throughout. Primary colours are used on the opening sequence because blue, red and yellow are very vibrant colours, this would appeal to the target audience.
There is also a strong use of apple green and purple which also fit into the bright and funky category. As the music on the opening sequence is playing there are circles representing sound waves coming off the globe. At the end of the title sequence the Newsround logo is shown very centrally on the screen and it is very simple and easy to identify. This is all part of the branding, as is the unique music to the opening sequence. This also makes it very clear who the target audience is and shows the style and values of this news program.
When the title sequence has finished there is a medium range shot that zooms in on the female presenter. She is standing in front of her desk which shows she is trying to be friendly with the audience and more personal than if she was sat behind the desk. The female presenter is in her early to mid twenties and is white British. She introduces the current main headlines and stories; she is very softly and kindly spoken. As she is speaking into the camera she very often wanders around the studio, this is saying that she is not trying to be powerful and greater, but talking to you on a more personal level.
The other Newsround presenter discusses stories in more depth, he is a black-British male in his early thirties. He is also very kindly spoken. The language used by both presenters is easy to understand and short, simple words are always preferred to long, complicated ones. Newsround only touches on issues and events because it is only on for 10 minutes – they don’t go into much depth. At the end of Newsround they always have an “and finally” story. These are always a light hearted story, so it will leave the viewers feeling slightly happier, especially if all the other news has been tragic, depressing and sad. After the “and finally” story the female presenter tells the viewers about the Newsround website and how to get interactive.
The Newsround studio is sky blue, and there is a desk where the female presenter stands in front of. In front of this desk there is a rug with the Newsround logo on it. This is to constantly remind us of the news program we are watching.
The ITV Evening News opening sequence is very different to Newsround. The opening sequence shows the images of the main news stories that day. As the image moves onto the next image there is a sound effect of the strike of the Big Ben. The Big Ben is also used graphically in the opening sequence because the Big Ben Clock face is shown spinning around with the words ITV News around the edge. There is then a finale of music at the end of the opening title sequence. The Big Ben is used here to represent London, which is the centre and Capital of communications. The main colours used here are predominantly blue and yellow, with little bits of brown. These are very brightly lit. We then get a crane shot which zooms in on the presenter sat behind his desk. This is showing that the man has power and is an expert in what he does.
The presenter is a white British male in his mid-thirties; he is very smartly dressed in a shirt and tie. He speaks proper English with only a hint of a Southern accent. The words that he uses when he speaks are simple and easy to understand. When he is reading out the daily news topics in the top left hand corner we are shown an image of the story he is talking about, for example when he is talking about the Soham Murders the girls Beckham shirts are there.
At the end of the News program which lasts about half an hour we are given a website address to find out about the stories in more detail. The presenter also tells us about the other News programs on at the moment on the various ITV channels. At the very end of the news program “ITN” is shown centrally on the screen to remind us of the channel we have been watching, also throughout the program in the bottom left hand corner of the screen “ITV News” is there to constantly remind us. This is all part of the branding, which is a kind of trademark so we can recognize what it is.
The BBC1 News starts like the ITV News does, showing the images or footage for the current to date stories. There is a male voiceover explaining what the footage is showing. Then the opening sequence starts. It is an animated image of countries around the world and the names of major cities around the world are next to the graphic images. This is showing the style and values of the BBC news, that it is a worldwide service. The colours are red and yellow; red represents a feeling of danger. The music is regular and upbeat, adding a sense of drama. The camera then zooms on the male presenters from a high angle. One presenter is a Black British male in his late thirties to early forties.
The other is a white British male who is in his mid forties. They are both wearing a formal black suit and a tie. They are sat at a modern looking oval shaped desk with laptops in front of them. Behind them there is windows through which we can see a backroom with computers, desks and screens where people are working on stories. The presenters speaks in an elaborate and difficult language, because the target audience is for older more educated and interested people in the news. The style of the BBC news is more broadsheet then ITV news. Throughout the news program which too lasts for half an hour, in the bottom left hand corner it says “BBC News” to remind us of the channel.