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Amazon Company in Singapore

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To provide customers with the best value, quality products and excellent service, be a preferred employer, to moderate the cost of living in Singapore, and serve the needs of our members, the labour movement and the community. CITATION FAI l 18441 (FAIRPRICE, n.d.)Amazon was begun in 1994 located in Seattle, Washington by Jeff Bezos. It is one of the first company to start e-commerce from the Internet. Amazon initially operated from online bookstore until now it expand their business and become one of the largest online retailer in the United State to offering more goods and services .

Not only has it expanded its offerings of goods and services, but it also participates in the streaming video marketplace, the cloud computing marketplace, and most recently Amazon has entered into banking.

Not only is Amazon the most valuable internet retailer in the world, it is the most valuable retailer period, having surpassed Wal-Mart back in 2015. It is also the fourth most valuable company in the world, topped only by Alphabet, Apple and Microsoft.

It has often taken a low profit margin approach to new product offerings to capture market share, and this strategy has worked amazingly for Amazon as they have come to dominate many of the markets in which they participate.NTUC Fairprice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. CITATION FAI17 l 18441 (FAIRPRICE, 2017)From one supermarket, we have grown to become Singapore’s largest retailer serving over 600,000 shoppers daily, with a network of over 200 outlets, comprising FairPrice supermarkets, FairPrice Shop, FairPrice Finest, FairPrice Xtra and Unity Pharmacies.

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Our convenience arm comprises a network of over 200 FairPrice Xpress and Cheers convenience stores, which serve over 100,000 customers daily. FairPrice On caters to over 400,000 subscribers offering a hassle-free online shopping experience. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.

Compare the product and hence the type of goods receiving that should happen FBA CITATION Ari17 l 18441 (Levy, 2017)Seller store their product in Amazon’s fulfilment centers and Amazon pick, pack, ships and provide the after sales service for those products with the FBA. Customer able to combine all the product and ship together in order to reduce the shipping cost or hit the minimum purchase amount with free shipping. FBMSeller ship the item by their own logistic and process flow. The products are store in their own warehouse instead of Amazon’s warehouse. Seller pick, pack, ship and provide the after sales services with fulfilment of merchant.

The similarities type of goods receiving should happen Before the shipment arrive the fulfilment center, the seller should provide pre-receiving preparation. Seller should provide advance-shipping notification (ASN) such as size and type of the carton, type of transit ,packaging, product description, barcode, quantity, shipping mode and schedule. Offloading ” vessel detail need to be checked against the booking references, The vehicle allocated a loading bay or location in the yard. Unloading the cargo at loading bayDirected putaway- too many of goods and storage for these two industry so that they need to check through the system, eg: WMS to direct them the location to place the product. Once they want to pick the cargo just need to key in the necessary information will do. Differences of good receiving should happen Batched and sequenced putaway – This receiving process is more suitable to the NTUC as it has more of the household product, food and etc.” after receiving goods, sort them and place with similar items.Cross Docking- this is suitable to Amazon as if the customer order one of the item with the Amazon’s fulfilment by merchant.

NTUC is using Automated storage and retrieval system. ASRS processes up to 3,000 orders per day, four times faster than traditional picking system. CITATION Tif18 l 18441 (Tay, 2018)Automated Storage and Retrieval System (ASRS)Compare the customers and hence the type of picking activity that would take placeSingle Order Picking This is the common type of order picking as this is simple and easy to understand. The most common type of order picking because it is basic and simple to understand. When using for this method, the picker is pick for one order at one line per time. More to Amazon.Zone PickingThis method divides the warehouse into several zones and assigns workers to only work within a specific zone. Each zone can use its own type of technology and storage system, depending on what would work best for the SKUs stored in that zone, and the storage technology used in that zone. Orders can be picked in the past from zone to zone, or delivered to a specific point before shipping. For NTUC, the movement will be trolley or pallets passed from one operator to the next instead of carton.

Batch picking

Batch picking means that a picker picks a group or batch of orders at the same time and picks one SKU at a time.This is beneficial when there are multiple orders with the same SKU. When this happens, the order picker only needs to go to the picking location of that particular SKU once to fill in multiple orders.The main advantage of choosing this method is to reduce travel time and thus increase productivity. Amazon order picking process Pick-To-Light System CITATION MAR18 l 18441 (MURRAY, 2018)Pick to light system does not require any language requirements because only display the light when pick the goods. This picking system can allow warehouse to hire the staff without language consideration and allows companies to use temporary workers during busy seasons to perform picking operations with limited training requirements. The light guide system will provide real-time feedback on order picking and operator productivity. This report can be used to identify picking issues and how to increase productivity. Amazon Standard Identifying Number (ASIN) CITATION Jil15 l 18441 (Hufford, 2015)

  • Kiva Robot – Kiva makes robots that automate the picking and packing process at large warehouses. The Kiva platform enables us to store inventory in a much more condensed manner and also enables us to stow and pick some of that inventory at a quicker rate. CITATION TAY16 l 18441 (SOPER, 2016)NTUC
  • CaddyPick- CaddyPick can process up to 120,000 cartons per day (based on 12 hours of normal operations). Staff refer to the Caddypick screen and select the desired product from the shelving for the CaddyPick and automatically move to the next shelf. The system plans the best picking route to reduce round-trip time from one shelf to another. CITATION GUE17 l 18441 (POST, 2017)


Ensure warehouse is able to handle the delivery of the volume requirement of the businessPlan and supervise the workflow in warehouse Handle the routine and emergency affairs of the warehouse in a timely mannerDo a timely and effective communication with other relevant departments.Reasonably arrange and coordinate the work contents of warehouse employees & adjust warehouse staff’s work and training requirements according to needsMaintains warehouse staff by recruiting, selecting, orienting, and training employees.Formulate corresponding warehouse rules and regulationsMaintain an accurately inventories in warehouse.


Compare to Amazon, NTUC warehouse manager have to build a strong relationship with the supplier so that they can get a low price with good quality product. Compare to Amazon, the product in NTUC need to be supervise and inspect the execution of the procedures and standards of the goods, require the goods before entering the warehouse, check the quantity, quality, etc. of all the inbound resources, and submit returns or rejection opinions for low-quality items. Warehouse manager in NTUC need to assist the purchasing department manager to control the purchase price of raw materials, raw materials, analyze market conditions, and recommendations.Amazon’s warehouse manager have to ensure the fulfilment and schedule of the customer orders.

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Amazon Company in Singapore. (2019, Aug 20). Retrieved from

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