Alibaba.com Essay Topics

Taobao Case Study

Q1) What was Alibaba Group’s motivation for diversifying into the consumer business with the launch of Taobao? Does it make sense? Alibaba group felt that it was under threat from eBay as eBay had a large market share in C2C business. Alibaba felt that eBay may go into the B2B business which Alibaba is in,… View Article