Alcoholic Drinks Of Asia Cultural Studies Essay

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What is alcohol? Alcohol is obtained from the agitation of grains, barley and other workss. The barm in these workss changes the sugar into intoxicant and C dioxide. There are many types of alcoholic drinks in the universe. Some day of the month back to antediluvian times which are passed down from coevals to coevals. Now, we would wish to concentrate on the alcoholic drinks production in Asia, particularly South East Asia. The states we are traveling to concentrate on are Japan, China and South Korea.

First of wholly, we are traveling to present the types of alcoholic drinks of the three states. Second, we would explicate the types of celebrated alcoholic drinks in these states. The most celebrated alcoholic drinks in these three states are normally vinos, spiritss and beer.


The aim of our assignment is to present the alcoholic drinks of Japan, China and South Korea to the populace. What are the trade names and merchandises celebrated for alcoholic drinks in these states and the outgrowth of the alcoholic merchandise in these states? We are besides placing the alcoholic drinks that are presently celebrated in the universe that originate from these states.

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Alcoholic drinks in Japan

In Nipponese society, imbibing drama an of import function which is a common activity that is used to beef up societal and concern ties. Typically, Nipponese are imbibing at bars, eating houses or izakaya, a type of Nipponese imbibing constitution. There are few type of alcoholic drinks in Japan, which are Nipponese beer, shochu, awamori, umeshu, sake / nihonshu, and vino.

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Nipponese Beer

Beer is the most popular alcoholic drink in Japan. The prima breweries are Asahi, Kirin, Suntory and Sapporo.

In the early Meiji Period, the beer makers from Germany arrived. They imported the art of brewing beer as a development undertaking for the northern island of Hokkaido, Japan.

Due to the Japanese revenue enhancement system, it divided beer-like drinks into few classs based on malt content. The assortments of brewed malt drinks in Japan are categorized into 2 groups, which are beer and happoshu. An alcoholic drink contain at least 67 % malt is classified as beer in Japan.

Happoshu is scintillating alcoholic drink, besides known as low malt beer, which contains less than 67 % malt. It has a similar spirit and intoxicant content as beer. The different is it made with less malt, and it gives a lighter gustatory sensation. Today, most of the happoshu contains less than 25 % malt. This is seting it in the lowest revenue enhancement class of low malt beer to sell at a lower monetary value.

The 3rd beer is a beer-like drink which contains no malt, and made from soya beans, maize, and other ingredients. It is made by Nipponese breweries to bring forth even lower taxed. They are counter the revenue enhancement alterations that reclassified the malt content of beer and the monetary value of happoshu is addition.


Shochu is a traditional Nipponese distilled spirit with intoxicant content between 25 % – 30 % . In the old clip, Kyushu island a sou’-west island of Japan, was hard to do good interest under its warm clime. In 16th century, a spirit and condensing method were indroduced in Kyushu island from Ryukyu ( Okinawa ) and Asia through the trading.

Shochu made from rice, barley, Sweet murphies, Polygonum fagopyrum, and brown sugar. It can be drink consecutive, on the stone, blending with H2O, hot H2O, tea or soft drink. Takara shochu is one of the trade names that can establish in Malaysia.


Awamori is Okinawa manner spirit with intoxicant content between 25 % – 40 % . It was imported to Japan and China and loved for its alone gustatory sensation. Awamori and its method of production were introduced to Kyushu and it was the beginning of Kyushu manner spirit shochu. The different is it is made from long grained Thai-style rice alternatively of short grained Japanese-style rice. It besides can be drink consecutive, on the stone, blending with H2O, hot H2O, tea or soft drink.


Umeshu is plum vino which is made from Nipponese plum, sugar, and shochu or nihonshu. It has sweet, fruity, juice-like spirit and olfactory property. It is normally served on the stones, assorted with sodium carbonate, or as an umeshu sawa ( plum sour ) . One of the trade name that you can easy found in Malaysia is Choya.

Sake / Nihonshu

Sake or nihonshu is the traditional rice vino in Japan. It is intoxicated either hot or cold. It comes in several different assortments, and was foremost made at least 2,000 old ages ago. Since so, interest has played an of import function in Nipponese civilization and history.

Sake is brewed utilizing rice, H2O and white koji cast as the chief ingredient. Sake is produced by the multiple parallel agitation of rice. The basic procedure of doing sake involves smoothing or milling the rice meats. Rice doghouses were cooked in good and clean H2O, and made into a mash. The intoxicant content for undiluted interest is 18-20 % , and it is frequently lowered to around 15 % by thining the interest with H2O prior to bottling.

There are three types of tokutei meisho-shu, which is particular appellation interest. First is honjozo-shu. Honjozo-shu is premium interest which is added a little sum of beer maker ‘s intoxicant before pressing. It is extract excess spirit and olfactory property from the mash. Second, there is junmai-shu. Junmai-shu is pure rice interest. It is made from lone rice, H2O and koji, which is steamed rice that has koji-kin, or koji mold spores, cultivated onto it.

Third is ginjo-shu, which is made from rice polished to 60 % or less of its original weight.

There are many more types of interest due to the different handling after agitation. Below are five illustrations of interest:

Namazake is interest that has non been pasteurized.

Genshu is undiluted interest.

Taruzake is sake aged in wooden barrels.

Seishu is clear or clean interest.

Nigorisake is nebulose interest.

Sake is intoxicated either hot or cold. It is served at assorted temperatures depending on which nutrient or which state of affairs you are in.


Hot interest ( around 50 & A ; deg ; C )


Warm interest ( around 40 & A ; deg ; C )


Lukewarm interest ( around 35 & A ; deg ; C )


Sake served at room temperature


Chilled interest ( 5 & A ; deg ; C to 8 & A ; deg ; C )


Hot or warm interest

Here is some trade names that can be found in Malaysia, which are Kiku-Masamune, Nihonsakari, Hakutsuru, Morita Nenohi, Ishinokurakara, and Iichiko.

The outgrowth of Nipponese Alcoholic Products

In recent old ages, Nipponese alcoholic merchandises are acquiring easier to happen in other states. Shochu, awamori, umeshu are besides become popular in other states in this few old ages. In Malaysia, you can imbibe these Nipponese alky merchandises non merely in Nipponese eating house, and besides can establish these in vino stores.

Not merely that, sake besides became more popular widely from immature to old, adult females and work forces. Today, interest has become a universe drink with a few breweries jumping up in China, Southeast Asia, South America, North America, and Australia. There are more people in the universe imbibing interest and the quality of interest has been increasing.

The outgrowth of Asiatic alcoholic merchandise ( China )

Beer in China

Among the type of spirits drink in China, beer is the most popular spirits drink in China with largest figure of consumers. Compared with other alcoholic drinks, beer has the lowest intoxicant content of about between 2.5 to 7.5 % . Factor that causes the high demand of beer in China due to the monetary value of one can or one bottle of beer is cheaper than other. Besides the clime at China is cold, and so necessitate to imbibe intoxicant to warm their organic structure. When reach the modern times, beer had rapid development in China. At present, the one-year end product of beer is ranks 2nd in the universe.

This tabular array show that the trade name of the beer and the location of production of the beer



Location of production


Harbin Beer



Reeb Beer


Snow Beer


Tsingtao Beer



Yanjing Beer



Zhujiang Beer


Last clip, most of the beer in China is merchandise by the westerner people due to they want sell the beer to the westerner peoples at China and besides a group of sum of Chinese people at that clip. For illustration, the Harbin Beer is founded by Russian people at Harbin at 1900. Besides, the Tsingtao Beer is founded by German colonists in 1903.

Presents, the most celebrated beer in China is Tsingtao Beer that merchandise in the metropolis of Qingdao. Furthermore, every old ages in the metropolis of Qingdao will holding an one-year beer festival held offering visitants to give them an chance to bask the fragrant gustatory sensation of the Tsingtao.

Wine in China

China is now the 7th largest vino bring forthing state in the universe, in front of Germany, South Africa, Portugal and Chile. Besides China is the top vino bring forthing state in Asia follow by Japan and India. Other than usage grape to brew vino, it besides use other stuff to brew like sorghum, millet, rice and fruit such as Lychee and Asian pulm. The fruit vino normally has a really low intoxicant content of 7 % to 8 % .

Most of the China vineries are in cool-climate zones with the temperature 3 C in winter and 26 C in summer. There are 360 wine makers in China with over 100 in the Shandong state entirely, but most of them are in little installations. Other wine makers and vineries in China such as Yantai, Qingdao, Dynasty, Qinhuangdao and more.

In China, they use varies types of grape assortments to brew vino such as Beichun, Cabernet Franc, Cabernet Sauvignon, Carignan, Chardonnay, Chasan, Chenin Blanc, Cook ‘s Heart, Dragon Eye ( Longyan ) , Gamay, Gewurztraminer, Mare ‘s Nipple, Marsanne, Muscat d’Hambourg, Muscat a Petits Grains, Merlot, Pinot Noir, Rkatsiteli, Saperavi, Syrah and Welschriesling. Example of the trade name of vino that merchandise in China are Dragon Seal, Great Wall, Grand Dragon and more.

Furthermore, Chinese people divide the maps of vino to three chief classs illustration like to bring around diseases, for length of service and for pattern of etiquette. Besides, it show that the degree in the society.

The part and the green goodss in China

Beijing Friendship Winery

Pernod- Ricard ‘s joint venture makes 40,000 instances of white firedrake Seal, utilizing blended Gallic and Chinese grapes.

Hua Dong Winery

The company partially owned by Hiram Walker and is associated with Shandong Peninsula ‘s Qingdao province wine maker. Australian advisers have helped put up the venture, including an experimental Chardonnay vinery. The best good cognize export merchandise is white Tsingtao trade name vinos.

Remy Martin

The first modern- manner Chinese white vino was Great Wall, made in 1978 in the concurrence with the Tianjin Farm Bureau. This venture now produces 120,000cases of Dynasty ( ruddy and white ) , for place and export markets. Imperial Court, a traditional- method scintillating white utilizing Chardonnay, Pinot Noir, Petit Meunier and Ugni Blanc is produced at a wine maker near Shanghai.

Other intoxicant drink merchandise

The national intoxicant in China

The national intoxicant in China is the celebrated distilled liquors Moutai. It was produced by Chinese in the twelvemonth of B.C. 135 with over 2100 twelvemonth ‘s history. The intoxicant content of the spirits reaches 53 grades. It won the aureate decoration in 1915 at the Panama Exposition and it becomes one of three celebrated distilled liquors in the universe. In 2000, Moutai was collected by the China National History Museum as a historic informant and cultural symbolisation. Besides, this liquors ever give by the Ministry of the China to leader from other state as a gift when have diplomatic negotiations.


In few decennaries, China vino and beer bring forthing is successful. It non merely had high demand in local ( China ) and besides export to abroad state. For illustration like Asia state, Malaysia, Singapore, Taiwan and more.

SOUTH KOREA Alcoholic Drinks

How did it get down?

The history of South Korea vinos and spiritss started 1000s of old ages ago. Since so, it has become popular non merely among the locals but besides international citizen who enjoy a good intoxicant drink. The earliest alcoholic drink in South Korea happened when the people discovered the natural agitation of fruits and grains. The Koreans has created a assortment of alone and particular intoxicants from rice malt. The method is that the grains are pasted with H2O so fermented. ‘Makgeolli ‘ is one of the oldest rice vino made from non-glutinous rice and gluey rice with malted wheat. It is milky in coloring material.

Traditional Wines and Liquors

Korean vinos and spiritss are known locally for their medical benefits instead than their alcoholic contents. In recent old ages, their gross revenues have been turning quickly. In the domestic market, countless of traditional vinos and spiritss are being mass produced because it yield a net income of 1000000s of dollars. Over 600 sorts of brewing techniques have been past down from coevals after coevals such as fermented, distilled and compound alcoholic drinks with 150 assortments.

They are acknowledged for medicative effects because most of them are made from grains and herbal ingredients which are celebrated for smoothing the circulation of blood, alleviation of weariness, betterment of appetency and remedy diseases like arthritis and kidney upset. Example is the ‘Insamju ‘ which is a ginseng vino. It is effectual for people with bosom disease or high blood force per unit area.

Presently, there are 100 local companies which are mass bring forthing 150 sorts of traditional vinos and spiritss to back up the big market. Among them, one of the celebrated vino is the ‘Bekseju ‘which is brewed with gluey rice, barm and more than 10 medical herbs is holding a reasonably high sale because of it medicative benefits.

In concurrence with this robust growing of gross revenues in Korean vinos and spiritss, the authorities has decided to host a Korean Traditional Drinks Festival which is located in Jeonju, 250 kilometers from Seoul. During the festival, around 100 types of traditional vinos and spiritss were on displayed, including their brewing techniques.

Classs of Wines and Liquors

The traditional vinos and spiritss are divided into 5 classs. First of wholly, the ‘yakju ‘ is refined pure spirits fermented from rice. It is besides known as ‘cheongju ‘ . Cheongju means clear vino or clear spirits. It has an intoxicant content of 15 % to 20 % . Second we have ‘soju ‘ . Soju is distilled hard spirits from grains or murphies. It is really distilled from ‘yakju ‘ . It is presently known as the most well-liked traditional Korean spirits among the common public. During the olden yearss, soju was really brewed from grains, but today it is mass produced chiefly from Sweet murphies. Now, the companies have evolved soju to accommodate the market. Younger coevals prefer low intoxicant content and sweet alcoholic drinks. Therefore, we have soju that are flavoured with fruits like apple, lemon and Prunus persica. Besides that, soju is besides used in assorted drinks and alcoholic clouts. Stronger soju are more popular among the older coevals. Its intoxicant content can run from 25 % to 35 % . Third there is the ‘takju ‘ which is a midst unprocessed spirits fermented from grains. Others are like fruit vinos and medicative vinos.

The Naju Pear Wine is a vino that is made from the best quality pear with 100 % pure pear juice without add-on of H2O. Another fruit vino is the Bokbunja vino which is made from fermenting wild berries. It is known to be good for the kidneys.

South Korea besides industry flower vinos from scented flowers such as the chrysanthemums, Prunus persica flowers, honeysuckles, wild roses and berries.

Emergence of Wines and Liquors

Throughout 2009, there was a great sale of beer and soju. Target market such as immature coevals and female clients in urban countries contributed to this sale. The people preferred lower priced but high intoxicant content local alcoholic drinks like soju and takju because of the economic recession and increasing monetary values of points. Low alcoholic drinks with spirits are the favorite female purchasers.

Presently taking adult females by storm, particularly Nipponese adult females are the traditional Korean rice vino, Makgeolli. It is popular among females because of its rich and sweeter gustatory sensation and beauty and wellness benefits. Besides that, it besides has low intoxicant content, from 6 % to 7 % which means fewer Calories. Furthermore, there is besides the popularity of South Korean points all around the universe and the addition consciousness of the public towards wellness which create a strong demand for healthy low intoxicant drinks. To run into this market, Makgeolli is now manufactured into many types such as mandarin orange and grape spirits. There are besides Makgeolli base cocktails.

Health Benefits of Wines and Liquors

Here are some of the advantageous maps of traditional Korean intoxicants to a homo ‘s overall wellness.

Preventing bosom diseases

Preventing coherence of blood

Reduce emphasis

It is alkalic, which mean that it has high degree of vitamins and indispensable amino acids

Well fermented traditional intoxicant does non give one concerns or katzenjammers

Beer in South Korea

Furthermore, besides being celebrated for their traditional vinos and spiritss, South Korea besides produces beer. This procedure started when beer was introduced by the Western in South Korea. South Korea has two large beer bring forthing companies which are rivals with each other. There are the Oriental Brewery ( OB ) and the Hite Brewery Company Limited.

Oriental Brewery ( OB )

First of all, allow ‘s speak about Oriental Brewery. It was established by the Doosan Group in 1952.

The many trade names of Oriental Brewery:

OB Lager – this is serve as a bill of exchange in many topographic points in South Korea

Cass Lager – one of the best merchandising beers in South Korea – besides celebrated as a bill of exchange in saloon and nines

Cass Ice Light

Cass X2

OB Light

Cass Red

Cafri – a close resemblance to a Corona

Hite Brewery Company Limited

Following, we have the Hite Brewery Company Limited. Its brewery is based in Seoul. The chief merchandise of the Hite Brewery is rice vino and beer. Its most competitory challenger is the Oriental Brewery.

The many trade names of Hite Brewery:

Hite – laager – besides serve as a bill of exchange all around South Korea

Prime Max – more expensive than Hite

Hite Stout – dark acrimonious beer – lost its popularity due to other merchandises

Exfeel S – is a light beer suitable for immature drinkers

Hite Soju


Therefore, now we know more about the outgrowth of alcoholic drinks in Asia, particularly Japan, China and South Korea. The demand of their alcoholic drinks is bit by bit increasing and may one twenty-four hours be really celebrated and sought after merchandises in the universe. So, people should take enterprise to larn more about these merchandises because it may someday be utile to us.

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