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Astro Airlines

The environment was not only dysfunctional, but Burton transitioned to a negative charismatic with a “personalized power orientation.” In conclusion, the Astro Airlines case study clearly indicates the pros and cons of charismatic leadership. It likewise further supports Weber’s notion that successful leadership is situational leadership. My personal experience supports the fact that in busi...

The Emirates Airlines' success

Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience....

Malaysia Airlines System Berhad

From a small air service, Malaysia airlines have grown to become award-winning airline with more than 1000 aircraft, servicing more than 110 destinations across six continents. Malaysia Airlines also practiced the online booking and buying to make their reservation or purchasing way easier for passenger. With this online purchasing, the passengers need to fulfill their details like the destination...

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Easyjet Analysis

Therefore, marketing is very important if Easyjet wants to attract new customers as well as maintain those that it already has. Since the UK market provides very little growth opportunity, more airlines are likely to invade the continental market with new bases being established at Berlin as well as Eastern Europe. (Collett, 1999). Marketing should play a role in convincing customers that flying i...

Comparison of Decathlon and Emirates Airlines

Self-esteem: Emirates fulfills employees' self-esteem needs through employee recognition, one instance is the Najm's Chairman award ceremony were the top 12 employees were praised for going above and beyond what was expected of them during work, Leo Auga a Supervisor for Emirates Airport Services was presented with the award for saving the lives of two customers in the airport by doing CPR on them...

Malaysia Airline

Secondly, the medium that will be used is print ads for newspaper, some of the travel magazine in Malaysia and as well as direct mail to the respective credit card holder. It will be ideal suggestion for them as well as family members who do not celebrate the Hari Raya Aidilfitri during the month. Last but not least, the campaign purpose is to targets the people who are Visa Credit Card holder who...

Value Chain Analysis Southwest Airlines

The airline saved millions of dollars in enabling online bookings cutting out the need for third parties and travel agents (Keynoter, 2005). Southwest Airlines will continue to be an interesting case study for a very long time. The company's ability to be innovative will be a driving force in its success for years to come. The company has proven conclusively how technology and bolster a business c...

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