AirAsia Essay Topics

Air asia case study

Awarding large government contracts to Bumiputra companies. 2. Requiring new listings on the Malaysia stock exchange to have an initial 30 per cent Bumiputra equity ownership. 3. The allocation of at least 30 per cent of government contracts for public and private works to Bumiputra contractors. 4. Requiring all private companies to offer employment opportunities… View Article

Air Asia in the Kingdom of Thailand

1. Air Asia in General Air Asia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia and is now currently the largest low fare, no-frills airline in Asia. It is also one of the largest… View Article

Air Asia Strategic Management Recommendations

Introduction An analysis of the External Environment would be done so as to facilitate a direct comparison between the generic elements where AirAsia has been founded in. The report then would delve into an internal analysis whereby the Porter’s 5 Forces would reiterate the direct forces that would affect the Airline Industry and subsequently, AirAsia… View Article