“Someone’s trash is another person’s treasure.” Trash can be used to describe many things, things like objects dirty or worthless. We rarely think of trash to be used to describe a person for their worth or their looks. The media today tries to portray a “perfect” image of what a person should look like when in reality people are beautiful just the way they are. Nobody is trash.
The advertisement that I choose was one that was promoting Gold’s Gym. The picture was of a black metal trashcan tilted ever so slightly to the left, but standing firmly in powdery whitish yellow beach sand. The trashcans shadow lays to the right of it assuming that it is a little past mid day. The background is bursting with colors ranging from white, blue, and green in the ocean and a baby blue in the sky with wispy clouds barely covering the sky. The main object in the picture is the trashcan. It is a black metal can with a yellow color wrapped around the middle third of it. In the yellow, a text is written in black and it says, “Keep Our Beaches Beautiful” and in smaller font says, “(and pick up the trash, too).” Finally, on the bottom “Gold’s Gym” is written in bold gold font, on the black trashcan, a little smaller than the other font.
The colors are vivid in contrast, making the picture warm and it creates instant happiness. The bright yellow stands out from the black trashcan causing the observer to first focus on the trashcan and the writing. Once the observer reads what the trashcan has to say, they then look out onto the ideal ocean with the almost perfect sand that looks as playable as a puppy and as soft as a pillow. That is the view of beautiful.
The ad has a double meaning to it. The trashcan is there to keep the beach clean from all the trash. Beautiful. The writing on the trashcan saying, “Keep our beaches beautiful” and then Gold’s Gym advertising written under that is promoting that people go and workout at the gym to be fit. Beautiful.
What is beauty? According to this, the ad claims that at least a part of being beautiful is working out and looking fit. Is that really true beauty? People work hard to become that “perfect” image that society and the media has embedded in our minds. This was most likely a hugely successful ad, solely because it hit close to home with many people who have low self-esteem. “The ‘Beach body’ can be achieved by signing up for a year at Gold’s Gym,” is what people are thinking when they see this ad. The beach looks so beautiful in the ad that people become motivated enough to work out so they look “good” at the beach rather than being the “trash” on the beach. They just want to fit it and have a sense of belonging.
Are people really trash? The ad sure thinks so. Even though the trashcan aspect is directed more so to the actual trash that is on the beach, it still symbolizes that people are trash if they are ugly. A person can become beautiful by attending Gold’s Gym, so why wouldn’t they just do that if that were all they needed to become beautiful? People nowadays are so focused on body image; women start having eating disorders in order to be “beautiful”, while men think they are only beautiful if they have a six pack or huge muscles.
The advertiser at least thinks that he is good looking or fit in order to have credibility. They have a high sense of self-esteem because they think that being beautiful relates solely to a person’s appearance rather then as a whole, both inside and out.
This ad is about more than just keeping beaches clean and promoting Gold’s Gym, it is about the image of people. The media has twisted the real image of people so much so that if a person doesn’t look good then they are called “trash.” Are people really trash?
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 19 September 2016
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