We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Check Writers' Offers

What's Your Topic?

Hire a Professional Writer Now

The input space is limited by 250 symbols

What's Your Deadline?

Choose 3 Hours or More.
Back
2/4 steps

How Many Pages?

Back
3/4 steps

Sign Up and Get Writers' Offers

"You must agree to out terms of services and privacy policy"
Back
Get Offer

Advertising Campaign for a Soul Food Restaurant

Paper type: Essay
Pages: 2 (304 words)
Categories: Advertising, Food
Downloads: 20
Views: 2

The overall objective of the advertising campaign for this soul food restaurant is to bring customer awareness to ethnic food types. Oftentimes, consumers assume that the various ethnic foods are specific to that ethnicity. The campaign is geared toward changing those belief systems; bring awareness to this brand of food, and create an eating experience that will induce repeat customers. This may entail some sampling promotions of our product and pursuing the customer’s interest in our product.

If they are currently showing interest in our product, we will build on that by asking those questions that will influence their intent to purchase. We will also look at a larger scale of advertising and more strategies. The budget for our advertising campaign will be allocated based on historical data generated in the market. We will implement the objective-and-task budgeting method. Based on the build-up analysis, we have identified that we will reach all demographics throughout the United States.

Based on this factor and the frequency and timeframe that we want to run the ad campaign, our budget cost will be extensive. Once we have looked at the production cost, we are able to determine the media expenditures because we have gathered enough data. Of course we anticipate having to modify the budget, but not to a large degree. Our budget execution will have flexibility and vary based on exposure in the marketplace. Copy Platform: Ad Subject: Soul Food Ethnic Cuisine

Product Characteristics: Delicious, soulful, traditional, rich in heritage Advertising Objective: To appeal to all ethnicities by reiterating that this type of food is not just for the African American heritage but for everyone. Target Market: Families, couples, singles, professional, all ethnic groups throughout the US. Key benefits: Good old fashions home cook meal, reasonably priced. Claims and promises: The most favorable food you will taste.

Cite this essay

Advertising Campaign for a Soul Food Restaurant. (2020, Jun 01). Retrieved from https://studymoose.com/advertising-campaign-soul-food-restaurant-new-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now

image

Your Answer is very helpful for Us
Thank you a lot!