100% yes. Most advertisements and advertisers make totally false and tall claims, which is far from reality. And they call it creativity. It is nothing but lying and society has tacitly grown to accept it. If the strict definition of “cheating” is taken, as is commonly defined in most countries across the world, then most advertisers and the companies would have to be put behind bars for the offence. It is not entirely clear what is meant by legalised form of lying.
There are lies that advertisers cannot legally utter, and then there are exaggerations, poetic over-statements, or misleadingly incomplete information which advertisers can get away with. A great many of the statements that advertisers make are not literally true, but then, they are not expected to be taken literally. Our chocolate is out of this world, it is so delightful that you will forget all your problems and feel like you have gone to heaven.
Ok, maybe you won’t, but then, you didn’t really take those claims seriously, did you? Statistics verifies that crores of mullahs are spent on advertising.
This ‘legalized form of lying’ helps one sell an idea more than a product. If we want to look glamorous, we buy a bar of ‘Lux’ soap or when we are thirsty, we drink Sprite. Although these products do not necessarily serve its proclaimed purpose, advertising creates a phenomena called ‘free recall. Thanda is synonymous to Coca Cola and Xerox to a photocopying machine. Advertising promises you that you will surely look like Amitabh Bachan with a Reid ; Taylor suit when you you look nothing like him.
Only if you sport a Raymond suiting, you become a ‘complete man. ‘ otherwise, you may have some doubts. Such is the power of advertising to create doubts about your own identity.