About Brandix Lanka Ltd

This was started in 1970 and itis established as Firoze Limited.After 2002 itis formed as Brandix Lanka Ltd the brand-new name and recognition would become aone of the branded apparel company in Sri Lankan garment sector. This is one of the respective largest apparel business with an annual turnover of over US $ 500 million. This company is providing employing opportunity for over 48000. This is supported by 42 manufacturing facilities located with Sri Lanka ,India and Bangladesh.Mainly this company provides apparel, casual wear, lingerie, t-shirts, textiles, buttons.

Values

• INTEGRITY
• TEAMWORK
• CUSTOMER SERVICE
• LEARNING AND DEVELOPMENT
• OWNERSHIP AND COMMITMNET

VISION

"To be THE inspired solution of branded clothing "

MISSION

Their mission is, to help people and organization do meaningful business with one another, efficiently & effectively, using most appropriate and suitable technologies.

Management functions

Management is very important part in every company. It is very essential and needed to run all types of organizations. A group of people work together to achieve set of goal in efficiently and effectively by using management functions.

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There are basically four special functions in management process.

• Planning
• Organizing
• Leading
• Controlling

PLANNING

The planning is the first function of the management process that every organization may be used. They create agoal and developing astrategic method to accomplish that goal. Planning relates to aprocess of looking into the future and expect what will happen in future. This goal should include specific,measurable,attainable,realistic and timely.

The benefit of planning is to provide direction where the efforts should be channelized to attain the desired results in the most efficient way.

Direction helps to conduct the organization by giving instructions as what to do next.Most of time organization are using systematic planning to manage resources and gain successful output at the end. So, proper plan helps to focus both managers and employees to achieve their objectives.

Planning process

The planning process of Brandix Lanka Ltd, Their goal is to provide branded clothing for their customers. This industry is always under constant pressure and competition. Textile industry is likely to change every minute because of the new technology, so they have to adjust their production due to changes to satisfy customer expectation. Instance of this Brandix used to use various production system and production planning to increase their production.

Production planning in apparel industry,

• Volume of production
• Nature of production process
• Nature of operation

Volume of production:

The quantity of production planning could be determined by the volume.

Nature of production process :

The production should be specific, very casual informal and creative by using skills and knowledge of individual persons. The Brandix is using mass production.

Nature of operation :

They are using continuous manufacturing process.

Production planning system :

1. Product planning system -The development of product based on market necessity. It includes fashion forecasting, customer research, development of protocol etc.
2. Process planning system -The activities that are required to accomplish expect demand.

Strategic planning:

Directing and making decisions on allocating it'sresources to follow this strategy. Specifically,it is along run planning carried out at the top management level and concentrate on product lines, divisions, markets and other business units.

Tactical planning:

The decisions make by the middle level of management in an organization. The decision making time period is between 6-18 months. It indicates the employment plans, quality plans, material supply plans, expansion plans in the industry.

Operational planning:

The decisions make by the first level of management and they involve decision making at day to day operations.

ORGANIZING

Organizing is the process of arranging people and other resources to work together to accomplish agoal. The system of tasks, work flows, reporting relationships, and communication channels that link together diverse individuals and groups. Organizing use to create structures by divide up the work, arrange resources and coordinate activities.

There are many structures that organizations use to accomplish their goal effectively and efficiently.

Formal structure: This is describing reporting relationships and the formal arrangement of work positions within an organization.

• The division of work.
• Supervisory relationships.
• Communication channels.
• Major sub units.
• Levels of management.

Different types of structures

Functional structure:

People with same skills and performing similar tasks are grouped together into formal work units.

Benefits of functional structures:

• Economies of scale.
• Task assignments consistent with expertise and training.
• High-quality technical problem solving,
• In-depth training and skill development.
• Clear career paths within functions.

Divisional structure:

Group together people who work on the same product or process, serve similar customers, and/or are located in the same area or geographical region.

Benefits of divisional structures:

• More flexibility in responding to environmental changes.
• Better coordination.
• Clear points of responsibility.
• Skillfulness focused on specific customers, products, and regions.

Matrix structure:

Combination of functional and divisional structures to gain advantages and reduce disadvantages of each.

Benefits of matrix structures:

• Better cooperation across functions.
• Improved decision making.
• Better customer service.
• Better performance accountability.
• Improved strategic management.

The new development of organization structures,

1. Horizontal structure
2. Team structure
3. Network structure

Brandix uses matrix structure and new structures to accomplish their goals.

At brandix they believe their employees as lifeline of their organization. They believe that their employees are inspired people. They empower and motivate their employees to create new unique innovations both at work and personal lives. They always try to provide an inclusive work environment for their employees. They aspire their employees to become the best version of themselves. Brandix believe that learning is acontinuous journey to become professionals in the business world. So they provide training and development programs to sharpen the employees 'talents and skills.

Best practice

They are treat their employees both men and women equally when paying salaries,recruitment, selection,promotion training. They are maintaining direct, honest and open relationship with their employees. They are using highly safety management system to protect their employees.

Talent development

All employees have access to learning and development tools. They organize some leadership programs to develop their employee 'sskills.

Brandix college

The Brandix College of Clothing Technology (BCCT) has been offering pioneering clothing technology courses since 1996, for school leavers and those who like to involve to the clothing industry. They offer 100 special technical courses that includes fabric technology to merchandise, advance pattern making, production management to sewing machinery skills etc.

LEADING

The process of inspiring others to work hard to complete important tasks. Every organization try to work according to avision and leader conduct their employees to accomplish their goal in an efficient and effective manner. The leadership factors help to advice and guide the subordinates to work according to the procedures and methods. Communication and motivation are very important facts in leading process.

Nature of the leadership

Power :make things happen the way you want.

Two sources of managerial power:

• Position power.
• Personal power.

The essence of leadership is follower-ship. Leader 'scan influence the follower 'sbehaviour in many ways. Leaders can empower others.

Traits that are important for leadership success:

• Self-confidence
• Creativity
• Cognitive ability
• Business knowledge
• Motivation
• Flexibility
• Honesty and integrity

Leadership behaviour is very important for every company because their workers follow their leaders.

Basic area of leadership behaviors:

• Concern for the task to be accomplished.
• Concern for the people doing the work.
• Mr Priyan Fernando is the current chairman in the Brandix.
• Mr Ashroff Omar is the group chief Executive officer and Mr Hasitha Fernando is the finance director at Brandix.
• And there are four directors in the board of director in the brandix and they are Mr Aslam Omar, Mr Feoz Omar, Mr Ajith Johnpillai and Mr Dave Ransinghe.

Brandix provide group wide leadership training to develop leadership bench strength and strong.

Employee engagement

Their orienting as an employer of choice among the most skilled and qualified. Employee Councils function is the main channel of communication between employees and management of Brandix. They motivate their employees to face new challenges and make platform to celebrate their achievement. In every year they organize Rasadiya Mangalya award ceremony to give awards to their employees for their best performances.

Brandix is using leadership styles to handle their workers.

Leadership styles:

Autocratic - Boss centered to leadership.

He/she centralized approach to making decisions.

He tells people what to do and expect them to follow.

There is high follow distance between the boss and other people.

It is an appropriate legitimate style of the leadership.

The benefit of this style is that employee work hard when the leader is present.

Democratic - Group centered.

People tend to talk each other and gather feed back about the decision.

This help to see the people stand on issue.

Give freedom to say anything.

Followers work hard without the leader present.

Laissez-faire -It means than "hand off ".

Workers are highly motivated and highly educated experts.

Acts with a"do the best you can and don 'tbother me "attitude.

Brandix most of time uses democratic and laissez-faire style.

CONTROLLING

Controlling is avery important function of management. Controlling checks mistakes and tells us how to face for new challenges. The success of an organization is engage with controlling. It is the last function of management process.Managers monitor and adjust how efficiently and effectively an organization and its members are performing the activities essential to achieve organizational goals.

Control Systems:

Formal, target-setting, monitoring, evaluation and feedback systems that provide managers with information about whether the organization 'sstrategy and structure are working efficiently and effectively.

Three types of control

• Feed-forward control -Anticipating problem before the occurs.
• Concurrent control -Manages problems as the occurs.
• Feed-back control -Manage the problem after they occurs.

The steps of controlling process:

1. Establish standards of performance, goal or targets against which performance is to be evaluated measurement of actual performances.
2. Measure the actual performances.
3. Compare actual performance against chosen standards of performances.
4. Evaluate result and initiate corrective action if the standard is not being achieved.

Controlling at Brandix

Brandix enables to use well control in documents. All documents should receive approval before use. And also they are having good control in marketing function to increase sale volume, market share and profits. Financial control also very important for every company. This helps to owners to determine financial strength of the company. Brandix is focus on human resources management when hiring, training and recruiting the staff. Because employees 'skills are very important to achieve organizational objectives. They also focus on quality control because it helps to increase to attract more customers.