7ps of Marketing Essay
7ps of Marketing
TGV now has 20 premier multiplexes at significant shopping centres in Selangor, Kuala Lumpur, Ipoh, Seremban, Johor Bahru, Terengganu and Penang with a sum of more than 165 screens and over 31,000 seats. The location accessibility is very convenient for customers as its outlets can be found at most shopping centres. The distribution channel TGV had used is through internet and retail. Customers can purchase TGV cinemas ticket through the official website of TGV or at any TGV cinema outlets. But only customer age older than 18 years old can purchase its movie tickets online. People
The staffs who sell ticket are required to be able to speak in English and Bahasa Malaysia. Besides that, staffs of TGV cinema are required to wear a red uniform that is provided by them. They are also required to have a minimum education level of SPM. Training will be provided for the employees from TGV. Staffs of TGV cinema are also approachable, welcoming and helpful. The job scope of the employees is to sell TGV cinema tickets face to face. Customer Service Hotline of TGV operates from 9am to 9pm. TGV offers email feedback when it is outside those office hours so that customers can contact them anytime. TGV also has a official Facebook account to interact with its customers to inform them the latest news and to receive feedback from them. Process
Customer is required to purchase the service either at TGV cinema or through online. If the customer purchases the TGV cinema ticket at the outlet, he or she can immediately get the ticket on the spot. If the customer purchases the TGV cinema tickets through online, he or she is required to print out the transaction receipt to use it as TGV cinema ticket. Then, the customer can enjoy their service which is to watch movie in the cinema after showing the ticket to the staff at the entrance. Physical Evidence
TGV cinema offers comfortable seats that are sofa-like. Besides that, TGV cinema displays high definition movies and provides good sound surrounding system. The seats in the TGV cinema are red in color. It also provides good air cooling system in the cinema. Different movies are shown in different theatres. Moreover, TGV cinema also offers different types of theatres like Digital hall, Beanieplex, Cantina, IMAX, LUXE, and Indulge. Different theatres offer different kind of facilities. For example, Beanieplex provides seats that are replaced by bean bags cushion.