5 Canons of Rhetoric

Invention
Speaker decides subject matter of speech, analyzes the audience, analyzes location; finds the best materials to persuade, gets initial ideas to get speech off the ground

Arrangement
How to arrange and organize parts for best possible moment of impact; done ahead of time

Style
Speaker decides on most appealing words/language used, clear and appropriate to occasion, audience, subject matter

Memory
How to remember and deliver the speech, make sure material is memorable for the audience

Delivery
Make language natural, varied and appropriate; use voice and nonverbal gestures to convey ideas and emotions

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