Personal Branding Plan Paper Essay

Custom Student Mr. Teacher ENG 1001-04 8 September 2016

Personal Branding Plan Paper

I have over ten years of cleaning experience from starting out as a dishwasher to cleaning in hospitals, hotels, and residential buildings. From those experiences I have found I enjoy interacting with people and making their stay, where ever that might be, more enjoyable. Yes, it can make finding new jobs, outside the cleaning industry, more difficult; however, I’m always up for a new challenge. I do not intend to stay in the cleaning industry forever. I would rather work in an industry that specializes in helping make memories for people and their families. Working in hospitals, hotels, and restaurants I have developed an understanding of what people expect out of their stays. Especially when they are usually spending a large amount of money, people want to feel special, important, and recognized. I want to be a part of all of that. To be honest, I have never thought about the companies I would like to work for until this week.

Knowing that I want to be able to interact with people the three companies I would enjoy working for would be Xanterra Parks & Resorts, the Carnival Cruise line or InterContinental Hotels Group (IHG). Each of these companies is about making an enjoyable experience for people that stay with them and for employees to making memories along the way. If you want to make a living working in the ten largest National Parks in North America, Xanterra Parks & Resorts is the place to do it. This is one of the ultimate ways to help people make memories. When it comes to working for this company, there are two destinations I would like to work Yellowstone National Park and Glacier National Park. Although most of the positions provided by this company are seasonal the benefits provided are amazing. Employees can receive “full health care, dental, eye, disability and life insurance as well as vacation pay and a 401K program” the only requirement is to work two consecutive seasons at any park operated by Xanterra Parks & Resort (Glacier Jobs, 2014). This company is in the hospitality industry just as Carnival Cruise line and InterContinental Hotels Group (IHG). Carnival provides jobs either on land or at sea.

According to “Carnival” (2014), For over 40 years, Carnival has strived to provide a comfortable, “Fun” working environment for its employees and has created a number of forward-thinking programs that offer unique opportunities for professional and personal growth” (para. 1). Working on a cruise ship, I would have the opportunity to work behind the scenes of how the guests enjoy their experience; whether it is in guest services or housekeeping. Each job is just as important when creating guest satisfaction. InterContinental Hotels Group– If you have ever stayed at the Holiday Inn, Holiday Inn Express & Suites, or Candlewood Suites, then you have stayed under the IHG brands. I have had the opportunity to work for one of the IHG brands and have learned the inside and outsides of how a hotel should be operated. The time and effort put into creating guest satisfaction is endless, and it takes the entire group of employees to make it successful.

A guest’s ultimate experience depends entirely on the hotel staff. IHG is all about making that experience the best one. It is also about allowing its employees to grow. At IHG no matter what brand you are under the “manager will work with you to create a personal development plan that helps you develop your capabilities and build the skills and experiences you need for the future” (IHG, 2014). Unless you have experience managing in hospitality the best way to go up the ladder is to start at the bottom. The best method to contact any of these companies is to apply either in person or online. Another method would be to call where you want to work and get to know the people in human resource.

By asking as many questions as you can about the company and inserting yourself as much as possible will allow those who influence the hiring decision get to know you and how interested you are about their company. These three companies provide experience in interacting with people, helping make memories, and the opportunity to grow as a person. It just comes down to deciding which one would be a better fit.


Glacier Jobs. (2014). Retrieved from Xanterra. (2014). Retrieved from Carnival. (2014). Retrieved from IHG. (2014). Retrieved from

Free Personal Branding Plan Paper Essay Sample


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  • University/College: University of California

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 8 September 2016

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