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Zappos Case

In 1999, Nick Swinmurn found himself walking through the mall, unable to find the right pair of shoes after visiting a variety of stores. Empty-handed, he went home to search online and found that there was no major online shoe retailer. A few months later, Swinmurn quit his job and started, an online store that carried the latest shoe styles, brands and colors. Over the past decade, Zappos has evolved to become one of the leading online clothing retailers centered on providing superior customer service. 1. Why was Zappos so successful in its first 10 years from 1999-2009? What evidence is presented in the case of the company’s success? What general, highlevel strategies can you identify that lead to…

Zappos Analysis

In 1999, Nick Swinmurn developed the idea of Zappos when he was flooded with frustration from not being able to find a shoe that matched his needs. When he felt that he found the right style, he wouldn’t discover the correct size or color. An abundant of issues arose with every story he went to. That is when he decided to create a better avenue for future customers. According to the “In the beginning” blurb, online retail transactions were expected to reach nearly 30% in the near future. Swinmurn decided to create that company that would provide for that market. Nine years after beginning his dream Zappos witnessed sales in excess of $1 billion. His vision had translated into reality….