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Yahoo Essay Topics & Paper Examples

Google and Yahoo

Me as an information–savvy citizen Search Engines I came to realize recently that Internet usage is very similar to any other habits that a person has; shopping, communicating, choosing specific libraries, etc. no matter what I learned, I first of all rely on my ‘habits’ on searching. I usually get used to a shopping center, a library or two, or a single information inquiry service. When the matter concerns to searching and choosing a product, information, or whatever, I prefer to have very limited spaces for that purpose. The same concerns also search engines. During my recent experience I found it difficult to follow up with different search engines and their development. Each one strives to compete with other by…

Google and Yahoo! Financial Performance

Financial ratios are used by companies, investors, and by students. The purpose of financial ratios is to determine the whether a company is able to pay off debts, use its assets to regenerate cash, or determine how much profit a company is making from every dollar they make. A study of two internet giants, Google and Yahoo!, will show that although one company is not generating as much as the other is, there are ways that it can improve future cash flows. Current RatioThe current ratio of an organization shows its ability to meet its short-term financial obligations (Investor Words, 2009), by taking the current assets divided by current liabilities. At the end of 2008, Google’s ratio was $8.77 million…

The effective acquisition cost

5) What is the effective acquisition cost and life time value of customers acquired through the online channel? BBVA acquired its customers through its branches, website, telephone and direct mail. About 80% of the new checking accounts had been set up through BBVA’s branches, 15% through telephone and direct mail and 5% came from the on-line channel. BBVA’s goal was to keep the customer acquisition cost below $200 per new account. The bank considered acquisition cost between $100 and $150 to be good and below $100 to be great. The online channel had the least acquisition costs of all – on average, the effective cost of these promotions was about $100 for each new online checking customer. In the banking…

Compare and Contrast the Two Search Engines Google and Yahoo

Over last twenty years, internet is a one of important factor for our life. There is a useful tool to connect world and find information or knowledge. When people want to find information or maps on internet, they could find them from search engine websites. As the two giants of internet search engine that Google and Yahoo are taking different paths in the quest to be king of the hill in the search engine sector. However, there are many similarities and differences areas between two companies. This essay explores some of issues surrounding that area to be compared and contrasted between these two companies. Firstly, the similarity between the two company which are Google is a multinational public company of…

SWOT analysis of Yahoo

The swot analysis of Yahoo discusses the strengths, weaknesses, threats and opportunities for the internet marketing giant. Although Yahoo has been left far behind by google and facebook, at one time it was in contention for internet dominance. Here is the internal analysis of Yahoo. Strengths Yahoo has the maximum number of users and most of revenue is generated through ads in yahoo mail Due to its large mail subscriber base, yahoo is considered to be the powerful marketing company Yahoo is known for its web portal, search engine, yahoo finance, yahoo answers, yahoo mail, yahoo directory etc Its product portfolio includes yahoo messenger, yahoo mail, yahoo personals, yahoo 360, Delicious, Fickr, Yahoo Buzz, yahoo Mobile, yahoo shopping, yahoo real…

Case Analysis of Yahoo Business Model

Abstract Yahoo! business model is to perform value creation activities to maximum its long run profitability in the internet advertising industry. Yahoo! first started as a simple directory. And today, it’s a global internet communication, commerce, and media company that serve 237 million individual users monthly. Because of the huge number of users now are using Yahoo! as a first look up website, its advertising revenue become a lot. To have a competitive advantage and get maximum profitability, Yahoo! decided to pursue vertical integration strategy. The benefit of vertical integration is to increase the quality of their products.­­ Yahoo Business Model Introduction Yahoo! Inc. is an American multinational Internet corporation headquartered in Sunnyvale, California. It is globally known for its…

Yahoo’s corporate strategy

What actions might Yahoo take to strengthen its internal recruiting? How might these efforts support Yahoo’s corporate strategy? One person who contributes to a solution is Susan Burnett, Yahoo’s senior vice president of talent and organization development. Burnett aims to create an environment in which employees learn the skills they need to take on greater responsibilities. Burnett first established a development program for 2,000 highpotential employees. The program, called Leading Yahoos, teaches leadership, goal setting, and measurement of results. By helping these new leaders align their work with the company’s overall strategy, it supports Yahoo’s effort to make goals more visible to employees at all levels. More directly, Yahoo is seeking to find highly skilled software experts by recruiting away…

Alibaba: Competing in China and Beyond

1. Introduction In this paper, we will talk about the most successful and famous e-commerce company in China: Alibaba Group about its competition strategies and its future moving. Alibaba Group was founded by Ma Yun (Jack) and the other 17 people in 1999 in Hangzhou. Jack wants to make the Internet become a universal, safe and reliable tool that would benefit the public. Alibaba Group now is holding by private, it has more than 70 offices in Greater China, Singapore, India, the United Kingdom and the United States, with more than 20,400 employees. 2. History and Development of Alibaba In 1999, Alibaba was formally established in Hangzhou and it financed from Softbank, Goldman Sachs, Fidelity Investments and other U.S. investment…