Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife. The perfect mother was supposed to stay home and nurture so society would accept them. A diligent housewife had dinner on the table precisely at the moment her husband arrived from work. After World War II, there was an expansion of the population; therefore caused the need for more housing and other needs of people. The first mass-produced suburb – Levittown, New York – was built in 1951. The price for the suburb house was from $8000-$11000.
During the 1950s, the automobile industry saw growth and change, particularly in its design departments. Car companies catered to young buyers’ tastes as well as their fantasies. Auto dealers sold record 58 million cars. Women tend to use the Station Wagons, which allow more space for grocery shopping and carry the kids to school. Although conglomerates existed before World War II, they became increasingly popular during the late 1950s. Conglomerates are corporations consisting of a number of different companies operating in diversified fields.
The main purposes for this strategy are to insure the profit and yet maintain immunity from the anti-trust prosecution that companies making acquisitions in the same line of business. Franchising is the practice of using another firm’s successful business model. Franchise company offers similar products or services in many locations. The place of service has to bear the franchisor’s signs, logos and trademark in a prominent place and the uniforms worn by the staff of the franchisee have to be of a particular design and color.
The advertising industry encouraged more spending by investing more money on ads would convince American to buy things that they didn’t really need. To increase sales of consumer goods, advertisers appeal to American’ desire for status and conformity. Therefore, ads from the 1950s were overtly sexual and were generally about the family values and life styles and stereotypical role models.
During the 1950s, the number of households in the U.S. with at least one TV set rose from less than a million to 44 million. The number of commercial TV stations rose from 69 to 566. Later on, TV became the “Electric Babysitter” in every household. Some of the most popular TV shows were: I love Lucy, Tom
And Jerry, Perry Mason,…
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