sample
Haven't found the Essay You Want?
GET YOUR CUSTOM ESSAY SAMPLE
For Only $12.90/page

Wine Essay Topics & Paper Examples

Global Wine

1. How were the French able to dominate the worldwide wine trade for centuries? What sources of competitive advantage did they develop to support their exports? The French wine production essentially dates back to the time when it was part of the pioneering niche market for high quality premium wine. The factor conditions such as land and climate were pertinent attributes of the France, compared to other European countries. Cross border shipping costs surged in the early 19th century. However, France was able to amalgamate the relevant industries that supported wine production, within their borders. Therefore, France was able to raise the level of its competitive advantage throughout the various sources, absent any relative impact from other countries. Eventually, the…

The Process of Wine Making

Winemaking is the production of wine, starting with the selection of grapes and other produce, and ending with putting the delicious wine into bottles! Although wine is usually made from grapes, it may also be made from other fruits! Winemaking can actually be divided into 18 different categories….. Harvesting, destemming, crushing, primary (alcoholic) fermentation, pressing, pigeage, cold stabilization, heat stabilization, second fermentation, bulk aging, Malolactic fermentation, laboratory tests, blending, fining, preservatives, filtration, and last but not least, bottling! Lets now find out how to make wine! Harvesting Harvesting is the picking of the grapes and the first step in wine production. The grapes are either harvested by hand or mechanically, the decision lies on the winemaker. Before harvesting, the winemaker…

Chilean Wine Case

1. (a) Discuss the extent to which you think MontGras can control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a “Chilean Wine”? (8 points) MontGras aim was to produce higher-quality wines, they can use this strategy as a competitive advantage to market and export the wine and extend its market also. While the other Chilean wine producers focused on selling cheap wine and using the “Chilean Wine” campaign to market the wine in the United States, United Kingdom , Germany and Japan. MontGras used the breakaway positioning to produce higher-quality wines that commanded premium prices. This could help MontGras to control its market as compared to the other Chilean wine…

Global and International Business Contexts

Introduction This report has been written by the Boston Consulting Group and uses Porter’s national diamond analysis model to evaluate the attractiveness of investment opportunities in the Tunisian wine industry. Also discussed are two key management issues that need to be taken into account before developing operations in Tunisia followed by recommendations on two strategies for entry into the Tunisian wine industry market. In terms of background to this report, it should be noted that the global market for wine industry is changing significantly with substantial differences in the structure of the wine industry around the world. For instance, there are 232,900 wine producers in France but the top 10 brands control only 4% of the market. In contrast, four…

Ceja Vineyards Marketing Analysis

eja Vineyards’ Decision to Directly Market to the Hispanic Community Analysis The Case Study, “Ceja Vineyards: Marketing to the Hispanic Wine Consumer?” by Armand Gilinksy Jr., Linda I. Nowak, Cristina Santini, and Ricardo Villarreal deSilva (2010) outlines a critical decision a small, family owned winery in California is facing. The winery, Ceja Vineyards, is located in the Carneros region and is equally owned by four Mexican born immigrants of farm workers. Amelia Moran Ceja, President, and her husband Pedro Ceja, Artistic Director, along with Pedro’s brother Armando Ceja, Winemaker and Vineyard Manager, and his wife Armando Ceja comprise the ownership team. Amelia, Pedro, and Armando grew up working in the Napa Valley vineyards, and in 1983 purchased fifteen acres in…

Freemark Abbey Winery Case Study

William Jaeger, partner and owner of Freemark Abbey Winery, has a crop of Riesling grapes that are close to ripening with a possible rainstorm approaching. Freemark produces 1,000 cases per year of Riesling wine, which equates to 12,000 bottles. Mr. Jaeger has to decide on whether to harvest the grapes right now or let the grapes get caught in the rainstorm. Each decision comes with a certain level of risk. If he harvests the grapes now, he will avoid the rainstorm altogether, and have a respectable type of grape that would get him a good return on his decision. However, if he allows the grapes to remain in the storm, he has the opportunity to more than triple his return…

Case Analysis Ceja Vineyards

Ceja Vineyard, a California based producer and marketer of premium wine has seen a decent amount of growth in their business over the last three years. However the owners of Ceja vineyards, led by CEO Amelia are trying to decide whether to primarily target the Hispanic market which will cause them to completely change their marketing efforts or leave it up to the distributors and retailers to make that decision. Problems For the Ceja vineyard team to be able to determine what decision to be made we must first look at some of the key issues they face. First they don’t have a business or marketing plan to execute a drive into the Hispanic market and they are also limited…

PESTLE Analysis on Wine Industry

PESTLE analysis on wine industry Constellation Brands, E&J Gallo Winery, and Wine Group are amongst the three top producers of Wine in the United States. The success of the three organization have been acquired from the recent acquisitions, as well as, their capability of changing with the consumers needs the three major issues which the wine industry is currently being faced with entail upholds the standards of advertising, the corporate buyouts threat as well as, the increasing wine market. Industry description: Wine differs through what types of grapes are used and the flavoring added. The flavor usually comes from the barrel type used in the process of making wine. There exist three major wine classifications white, Red, and Blush. The…

Coopers Creek Wine Management

1.0 Introduction Coopers Creek, established in 1982, became one of New Zealand’s more successful medium-sized wineries by following a strategy of resource leveraging via networks of co-operative relationships with other New Zealand winemakers in the domestic and export markets. This strategy allowed Andrew Hendry, the managing director, to consciously manage the growth of the company to retain the benefits of small size. However, with increasing globalisation of the wine industry, the changing nature of export markets, the early maturity of the New Zealand industry and the constrained supply facing New Zealand wine makers, Andrew Hendry was faced with the decision of how to position a smaller company for the future. He had to decide whether the network-based strategies that served…

Robert Mondavi Case Study

The Wine Industry experienced great evolution during past decades. This Study shows how right strategies by Robert Mondavi, son of a poor Italian immigrant, could make his company successful for 35 years and how the market forces threatened his company in the beginning of new millennium. According to the case, size of global wine industry ranged from$130 billion to $180 billion in retail sales. Table wine market, which has an overwhelming share of the market is divided into 5 segments: jug or commodity, popular premium, super premium, ultra and luxury. There are over 1 million producers worldwide. Europe is observed as “Old World “ and countries like Australia, Chile, South Africa, and the US are considered as” New World”. 75%…

Benefits of rice wine

Louis Pasteur said that wine is the most healthful and the most hygienic of all beverages. It can give the human body 500 calories that are normally taken from fats and carbohydrates. All these energy is completely consumed by the body and will not add an ounce of the body weight (Lichine, et al. 1968). There are several health benefits that can be derived from wine. Aside from being a healthy beverage, it was said that wine can deter food poisoning. It can help wipe out the bacteria that are responsible for food-related stomach problems. In addition, red wine reduces the build-up of fat cells in the arteries, thus it protects those who are wine-drinker against heart disease. Recent studies…

Robert Mondavi and The Wine Industry

Mondavi is a winery worth $600 million located in Napa valley California. It has stake in 16 different brands through various types of ownership and partnership businesses. Its focus is in premium wine, and although the company has partook in different types of acquisitions and mergers, it is now (in 2002 when this case was written) has decided to grow organically, rather than through acquisitions, and position as a US luxury premium winery. This strategy is hoped to counteract the negative decline in sales and growth in competition that Mondavi experienced at end of Q2 FY2002 brought on by economic decline and increasing competition. At this time, Mondavi was ranked #8 in the US and #13 globally in market share…