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Wine Essay Topics & Paper Examples

Pestle Analysis of the Wine Industry

Political •The wine industry in the United States continues to face political challenges as it tries to extricate itself from arcane laws left over from the prohibition era. Although some states have abolished laws prohibiting the sale of beer, wine and spirits on Sundays and have opened the door to Internet sales of wine, many other states are not as progressive. The hot political debate in 2010 revolved around the privatization of alcoholic beverage sales. Every state has a department that sets and enforces the regulations concerning the sale of wine, beer and spirits. Nineteen states, called “control states,” also manage the sale of alcoholic beverages by acting as either the retailer, distributor or both. The governors of Virginia and…

Wine Strategic Plan

I. Executive summary The quality and reputation of wellington wine have a key role to play in strengthening wellington wine’s brand promise of being a vibrant and welcoming place that celebrates the good things in life. Wellington wines core brand attribute of being Australia’s home of exceptional wine and produce, complements other core brand attributes of un spoilt nature at close proximity, enterprising tradition of creativity and innovation, and a beautiful city and festival spirit. The Strategic Plan target is to achieve an increase in Australia wine market from $50 billion in 2011-2012 to $57.5 billion in 2012-2013. The wellington strategic Plan identifies the priority strategies to achieve this target. One of these strategies is to encourage further investment in…

Wine Industry Analysis

The US winery industry had a growth rate of 4. 7% between 2006 and 2011, and is expected to grow by a rate of 4. 9% over the next five years [ (IBISWorld) ]. In California alone an average of 175 wineries have opened every year since 2000 [ (Richard Green) ]. The states of New York and Virginia have been major players in the US wine industry. The data shows that the demand for wine has been increasing at an exponential rate over the past 5 years. Average annual revenue for the wine industry is expected to be estimated at $20. 2 billion through 2016 [ (IBISWorld) ]. The growth of the wine industry, particularly over the past 10…

Significance of Fruit Wine

Fruit wines are fermented alcoholic beverages made from a variety of base ingredients (other than grapes); they may also have additional flavors taken from fruits, flowers, and herbs. This definition is sometimes broadened to include any fermented alcoholic beverage except beer. For historical reasons, mead, cider, and Perry are also excluded from the definition of fruit wine. Fruit wines are usually referred to by their main ingredient (e.g., plum wine or elderberry wine) because the usual definition of wine states that it is made from fermented grape juice. Fruit wines have traditionally been popular with home winemakers and in areas with cool climates such as North America and Scandinavia; in Africa, India, and the Philippines, wine is made from bananas….

Reflecting on Wisdom

Using the information presented in Ch. 10 of your text and other scholarly sources, describes the attributes that are commonly associated with wise people. Identify a person you have known in your life or someone you have never met. Write a 700- to 900-word paper addressing the following: •What characteristics of wisdom does this individual possess? •What makes him or her wise? •Which of these attributes do you believe you have developed most fully? •Which do you believe you need to develop more fully in the years to come? Explain. My friend Liz is probably the only person who I could really turn to for advice and her wisdom and knowledge has always helped me through the rough times and…

The wine industry in Canada

The wine industry in Canada is one of the best known in the world. The purpose of this report is to focus on the international marketing strategy of Inniskillin Wines, which is owned by Vincor International. This report begins with a brief history of ice wine production in Canada and beyond, it helps us understand the factors that have helped Innisillin gain success in Canada, evaluates the global marketing strategy by applying international marketing concepts taking into light on the potential expansion into global markets. An environmental analysis is also included, as well as a SWOT and the Five Forces Model. Finally the report concludes with presenting a Global Marketing Plan for the company’s expansion into the Indian market. Ice…

Wine Making Process

Wine making has been around for thousands of years. In its basic form, wine making is a natural process that requires very little human intervention. Mother Nature provides everything that is needed to make wine; it is up to humans to embellish, improve, or totally obliterate what nature has provided, to which anyone with extensive wine tasting experience can attest. There are five basic components or steps to making wine: harvesting, crushing and pressing, fermentation, clarification, and aging and bottling. Undoubtedly, one can find endless deviations and variations along the way. In fact, it is the variants and little deviations at any point in the process that make life interesting. They also make each wine unique and ultimately contribute to…

Global Wine

1. How were the French able to dominate the worldwide wine trade for centuries? What sources of competitive advantage did they develop to support their exports? The French wine production essentially dates back to the time when it was part of the pioneering niche market for high quality premium wine. The factor conditions such as land and climate were pertinent attributes of the France, compared to other European countries. Cross border shipping costs surged in the early 19th century. However, France was able to amalgamate the relevant industries that supported wine production, within their borders. Therefore, France was able to raise the level of its competitive advantage throughout the various sources, absent any relative impact from other countries. Eventually, the…

The Process of Wine Making

Winemaking is the production of wine, starting with the selection of grapes and other produce, and ending with putting the delicious wine into bottles! Although wine is usually made from grapes, it may also be made from other fruits! Winemaking can actually be divided into 18 different categories….. Harvesting, destemming, crushing, primary (alcoholic) fermentation, pressing, pigeage, cold stabilization, heat stabilization, second fermentation, bulk aging, Malolactic fermentation, laboratory tests, blending, fining, preservatives, filtration, and last but not least, bottling! Lets now find out how to make wine! Harvesting Harvesting is the picking of the grapes and the first step in wine production. The grapes are either harvested by hand or mechanically, the decision lies on the winemaker. Before harvesting, the winemaker…

Chilean Wine Case

1. (a) Discuss the extent to which you think MontGras can control its own market position, as opposed to being dominated by the country-of-origin effect, and be perceived as a “Chilean Wine”? (8 points) MontGras aim was to produce higher-quality wines, they can use this strategy as a competitive advantage to market and export the wine and extend its market also. While the other Chilean wine producers focused on selling cheap wine and using the “Chilean Wine” campaign to market the wine in the United States, United Kingdom , Germany and Japan. MontGras used the breakaway positioning to produce higher-quality wines that commanded premium prices. This could help MontGras to control its market as compared to the other Chilean wine…

Global and International Business Contexts

Introduction This report has been written by the Boston Consulting Group and uses Porter’s national diamond analysis model to evaluate the attractiveness of investment opportunities in the Tunisian wine industry. Also discussed are two key management issues that need to be taken into account before developing operations in Tunisia followed by recommendations on two strategies for entry into the Tunisian wine industry market. In terms of background to this report, it should be noted that the global market for wine industry is changing significantly with substantial differences in the structure of the wine industry around the world. For instance, there are 232,900 wine producers in France but the top 10 brands control only 4% of the market. In contrast, four…

Ceja Vineyards Marketing Analysis

eja Vineyards’ Decision to Directly Market to the Hispanic Community Analysis The Case Study, “Ceja Vineyards: Marketing to the Hispanic Wine Consumer?” by Armand Gilinksy Jr., Linda I. Nowak, Cristina Santini, and Ricardo Villarreal deSilva (2010) outlines a critical decision a small, family owned winery in California is facing. The winery, Ceja Vineyards, is located in the Carneros region and is equally owned by four Mexican born immigrants of farm workers. Amelia Moran Ceja, President, and her husband Pedro Ceja, Artistic Director, along with Pedro’s brother Armando Ceja, Winemaker and Vineyard Manager, and his wife Armando Ceja comprise the ownership team. Amelia, Pedro, and Armando grew up working in the Napa Valley vineyards, and in 1983 purchased fifteen acres in…

Freemark Abbey Winery Case Study

William Jaeger, partner and owner of Freemark Abbey Winery, has a crop of Riesling grapes that are close to ripening with a possible rainstorm approaching. Freemark produces 1,000 cases per year of Riesling wine, which equates to 12,000 bottles. Mr. Jaeger has to decide on whether to harvest the grapes right now or let the grapes get caught in the rainstorm. Each decision comes with a certain level of risk. If he harvests the grapes now, he will avoid the rainstorm altogether, and have a respectable type of grape that would get him a good return on his decision. However, if he allows the grapes to remain in the storm, he has the opportunity to more than triple his return…

Case Analysis Ceja Vineyards

Ceja Vineyard, a California based producer and marketer of premium wine has seen a decent amount of growth in their business over the last three years. However the owners of Ceja vineyards, led by CEO Amelia are trying to decide whether to primarily target the Hispanic market which will cause them to completely change their marketing efforts or leave it up to the distributors and retailers to make that decision. Problems For the Ceja vineyard team to be able to determine what decision to be made we must first look at some of the key issues they face. First they don’t have a business or marketing plan to execute a drive into the Hispanic market and they are also limited…

PESTLE Analysis on Wine Industry

PESTLE analysis on wine industry Constellation Brands, E&J Gallo Winery, and Wine Group are amongst the three top producers of Wine in the United States. The success of the three organization have been acquired from the recent acquisitions, as well as, their capability of changing with the consumers needs the three major issues which the wine industry is currently being faced with entail upholds the standards of advertising, the corporate buyouts threat as well as, the increasing wine market. Industry description: Wine differs through what types of grapes are used and the flavoring added. The flavor usually comes from the barrel type used in the process of making wine. There exist three major wine classifications white, Red, and Blush. The…

Coopers Creek Wine Management

1.0 Introduction Coopers Creek, established in 1982, became one of New Zealand’s more successful medium-sized wineries by following a strategy of resource leveraging via networks of co-operative relationships with other New Zealand winemakers in the domestic and export markets. This strategy allowed Andrew Hendry, the managing director, to consciously manage the growth of the company to retain the benefits of small size. However, with increasing globalisation of the wine industry, the changing nature of export markets, the early maturity of the New Zealand industry and the constrained supply facing New Zealand wine makers, Andrew Hendry was faced with the decision of how to position a smaller company for the future. He had to decide whether the network-based strategies that served…

Robert Mondavi Case Study

The Wine Industry experienced great evolution during past decades. This Study shows how right strategies by Robert Mondavi, son of a poor Italian immigrant, could make his company successful for 35 years and how the market forces threatened his company in the beginning of new millennium. According to the case, size of global wine industry ranged from$130 billion to $180 billion in retail sales. Table wine market, which has an overwhelming share of the market is divided into 5 segments: jug or commodity, popular premium, super premium, ultra and luxury. There are over 1 million producers worldwide. Europe is observed as “Old World “ and countries like Australia, Chile, South Africa, and the US are considered as” New World”. 75%…

Benefits of rice wine

Louis Pasteur said that wine is the most healthful and the most hygienic of all beverages. It can give the human body 500 calories that are normally taken from fats and carbohydrates. All these energy is completely consumed by the body and will not add an ounce of the body weight (Lichine, et al. 1968). There are several health benefits that can be derived from wine. Aside from being a healthy beverage, it was said that wine can deter food poisoning. It can help wipe out the bacteria that are responsible for food-related stomach problems. In addition, red wine reduces the build-up of fat cells in the arteries, thus it protects those who are wine-drinker against heart disease. Recent studies…

Robert Mondavi and The Wine Industry

Mondavi is a winery worth $600 million located in Napa valley California. It has stake in 16 different brands through various types of ownership and partnership businesses. Its focus is in premium wine, and although the company has partook in different types of acquisitions and mergers, it is now (in 2002 when this case was written) has decided to grow organically, rather than through acquisitions, and position as a US luxury premium winery. This strategy is hoped to counteract the negative decline in sales and growth in competition that Mondavi experienced at end of Q2 FY2002 brought on by economic decline and increasing competition. At this time, Mondavi was ranked #8 in the US and #13 globally in market share…