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Wilson Logistics Essay

Objective of the Study

To compare the effectiveness of logistics management at Wilson Logistics and to bench mark the organization with respect to the industry. To have a thorough understanding of how logistics and freight industries work

Research Problem:

The need for the study was to assess the use of e-commerce to support of business strategic in Wilson Logistics, compared with other organization in the same industry. The organization also needs relevant data as to how it can improve its management policies in order to gain future market share.

Research Methodology:

The type of research is analytical. Data regarding the division of logistics management such as Freight, Warehousing, Crossdocking, Network Design etc. in which Wilson Logistics are at present in business were collected from other similar firms in the industry. The indicators selected are ease of service, client handling, customer service, information tracking, employee efficiency in general. Other indicators for the freight and warehouse divisions are lead-time, inventory management, product availability; time elapsed in transit, operating cost and customer satisfaction. The collected data was analyzed and performance of Wilson Logistics was evaluated. As to my study we believe we have selected the right mix of techniques for the comprehensive approach, which can be suited well for the organization.

Method of Data Collection:

Primary Data: The major tool used was interview with strategic manager and staff of the branch office, questionnaire was developed to focus on various aspect.

METHODOLOGY OF THE STUDY

The data collection for the study had been divided by two methods, One is the collection of primary data through questionnaire. The secondary data were composed through the interviews with the strategic manager and different departments of employees.

Logistics Industry

Logistics is the management of the flow of goods, other resources such as energy and people, between the point of origin and the point of consumption in order to meet the requirements of customers. Logistics involve the integration of information, inventory, warehousing and material-handling.

1. Number of employees in each type of the service rendered
2. Which is the area of activity; you feel you are the best
3. Which division of logistical activity earns the maximum rate of profit?
4. What are the locations to which your company caters to?
5. What is the average elapsed time between the time of receiving order from the customer to your firm to release the items from the warehouse and the time the item is ready for moving from the warehouse with proper documentation.
6. Are there any shortage / excess of stocks noted, in the last verification done?
7. Is customer complaints given preference in organization:

8. What is the total number of customer complaints received in each division last year? 9. Do you have a proper system of handling customer complaints? 10. Do you have a system of contacting customers after completing all the formalities of an order, to enquire whether they have any complaint and to ascertain the level of satisfaction the customer enjoyed?

Warehousing

A warehouse is a commercial building for storage of goods Warehouses are commonly used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They come equipped with loading docks to load and unload trucks; or sometimes are loaded directly from railways, , usually placed on ISO standard pallets loaded into pallet racks. Most warehouses are completely automated, with no workers working inside. The pallets and product are moved with a system of automated conveyors and automated storage and retrieval machines coordinated by programmable logic controllers and computers running logistics automations of software.

These systems are often installed in refrigerated warehouses where temperatures are kept very cold to keep the product from spoiling, and also where land is expensive, as automated storage systems can use vertical space efficiently. These high-bay storage areas are often more than 10 meters high, with some over 20 meters high. The direction and tracking of materials in the warehouse is coordinated by the WMS, or Warehouse Management System, a database driven computer program. The WMS is used by logistics personnel to improve the efficiency of the warehouse by directing put away and to maintain accurate inventory by recording warehouse transactions.

Modern warehouses are also used at large by exporters/manufacturers as a point of developing retail outlets in a particular region or country. This concept reduces the end cost of the product to the consumer and thus enhance the production sale ratio. Warehousing is an age old concept which can be used as sharp tool by original manufacturers to reach out directly to consumers leaving aside or bypassing importers or any other middle agencies or person. The Warehouse are to be well guarded with safety provisions to counter pilferage, fire, floods &other calamities. The Warehouses are in convenient locations & well connected by roads to facilitate on time delivery to customers.


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