For MPH Bookstores Malaysia, the e-commerce unit has been in operation since year 2000. With an extensive collection of book titles across various topics and categories supported with easy-to-search function for online browsing, and bundled with next business day arrival for local delivery as well as international address doorstep delivery service, it has served customers from different parts of the world since then. The emerging trend of online shopping has encouraged many organizations to assess various new opportunities to promote their products and services through the virtual space.
To many – it is more than just an online marketplace – it is becoming another essential channel to maintain brand awareness and loyalty, as well as an intuitive platform for customer retention and relationship building. In late 2006, with new talents and resources, its operation team was re-organized as an independent business unit and the web store is re-branded with a new identity as MPH Online. com. It is part of MPH Bookstores’ commitment to embark on greater challenges by offering wider selection of titles in order to meet the growing demand and expectations from the market and particularly the Internet community. Store space and stock
A physical brick-and-mortar bookstore is limited by space and budget in the books it offers, but online bookstores face none of these constraints. An online bookstore not only offers the most popular authors and titles, it sells esoteric titles in every possible variety. Unusual hobbies, foreign-language titles and small-run fiction receive the same space as the latest bestseller on a bookstore’s website. While a customer may be able to order a seldom-requested, out-of-stock title at the local bookstore, it could take days or weeks for it to arrive, plus additional time for customer notification and travel to the store for pickup.
Order the same book online and it is delivered to the customer’s door in the same amount of time as any popular selection. From the point of view of customer, those who own a lot of books know how much space they can take up, but with a reader, the bookshelf is located on a small handheld device, on the desktop computer or on both. This will save a lot of storage space and also means a backup online is available if something happens to the physical books. Convenience The convenience of an online bookstore is a major consideration for people living in rural areas where the drive to a large chain bookstore can take an hour or more.
Online bookstores require no driving or circling for a parking space; these businesses are also open 24 hours a day, seven days a week, and can be accessed from the comfort of a shopper’s living room. In the winter months, shopping online can also keep people healthier, reducing their exposure to cold and flu germs by avoiding large crowds. Cost eBooks are often cheaper in the long run because there are no printing fees associated with them. In fact, there are many free eBooks online, whereas physical books almost always cost something.
Since there are several major online bookstores, these businesses are aware of the customer’s ability to comparison-shop online, and are therefore competitive in pricing books. Some offer deep discounts for new releases while others offer free shipping if a customer’s order totals over a certain dollar amount. This benefits the consumer, who can find the best deal for his needs with a few clicks on the Web, rather than driving from bookstore to bookstore to compare prices. Feedback on reviews and blogs
Many online bookstores allow shoppers to post comments, reviews and feedback about titles. This allows new customers to research books and consider reviews before making a purchase. This process also helps the online bookstore as well, since the feedback affects online sales and ratings for books and makes shopping an interactive experience. E-books With the rising popularity of electronic book readers, e-books are a natural fit for online bookstores. A customer can purchase an e-book and have it delivered immediately to his reading device or computer.
At this time, e-books are sold only online, since there’s no physical book to stock or scan in a traditional store, and a suitable sales-and-delivery system has yet to be widely implemented among brick-and-mortar bookstores. Travel. Travelling takes a toll on the weight that can be carried and particularly heavy regular titles are bulky. Avid book lovers need to finish one book while travelling and need to bring along another book just in the case there’s ample time. eBooks allows this facility so that the whole library wherever one goes. Also it allows switching between titles easily.
Storage. Those who own a lot of books know how much space they can take up, but with a reader, your bookshelf is located on a small handheld device, your computer or on both. This will save you a lot of storage space and also means you have a backup online if something happens to your books. Speed. When buying an eBook, reward is instantaneous, whereas ordering a book online makes one to wait for it to arrive before reading begins. Font adjustments. With an eBook, instant font changes can be done, the darkness of the lettering or the size of the font.
Of course when eyes feel strained after reading a paper book too long, there is a choice to stop reading. With an eBook, the font size can be adopted and nues. This is the additional feature for those wanting large print books. Night reading. Most people still go to bed, with a book. An eBook is the ideal solution as many of the reading devices are equipped with built-in reading lights. These are easy to use and will not prevent adjusting to the light stands as we actually do to get a good light when reading physical books.
Courtney from Study Moose
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