In 1980 Whole Foods Market made its introduction into the natural food industry. Overtime Whole Foods has captured the title of the world’s largest retailer of natural and organic foods, with 193 stores in 31 states, Canada, and the United Kingdom. The company targets locations with consumers that have a college degree and are more likely to focus on the importance of consuming natural products. As our economy continues to battle the recession Whole Foods will struggle with competitors that are offering similar products at lower prices. Whole Foods will need to invent a solution to maintain their position as the number one leading retailer of their industry.