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Wheaties Essay Topics & Paper Examples

Winning Over our Target with Wheaties

We will get our target to start talking about our product again with renewed interest in it and its healthy effects. We will accomplish this through a new promotion that will have a lasting effect on the minds of consumers. Execution: In big cities in the United States (and abroad if possible), we will have Wheaties “Strength and Endurance All-Star Day”. In these cities, various athletes will be invited to come and sign autographs during the competition, as well as cheerleaders from local football teams. Press releases will be sent out three weeks prior to the event, so that the news media can attend and give the event coverage to people, who are not in attendance. Radio stations will, also,…