A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. A blog short for weblog is a online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order. Blogging has also become a popular search engine optimization tool because search engines like Google and Yahoo know that a blog is frequently updated with content or visitor comments, so their spiders visit blogs frequently looking for new content to include in their index.
Additionally, blog content can be delivered automatically via electronic Really Simple Syndication data feeds. Visitors subscribe to a blog’s feeds in order to stay up to date with content that’s being posted on subjects that interest them. Blog feeds are then read by what’s known as blog feed reader software, widely available for free, so users can scan for recent blog posts of interest on the blogs to which they subscribe. Since Blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others.
WHY BLOGGING IS SO POPULAR?
The Popularity of Blogging is growing day by day. Blogging is easy to start and maintain Blogging business is very famous these days for different reasons. The internet is filled with blogs on a variety of topics ranging from social causes and politics to fashion and entertainment. Blogging, they are a great source of latest information. Usually blogs are regularly updated as a result they can sometimes provide latest information which many ordinary websites may not be able to offer. Blogs can also be very helpful in establishing a relationship between the blogger and his followers. The followers can comment on the blogs and put forward their opinions.
Thus they are a great platform for exchange of opinions and help in giving rise to new ideas. More and more companies and businesses are also taking help of blogs to increase their businesses. It is a great way to increase the customer base. Blogs are sometimes used as a tool of interaction between the customers and the company. Blogs are cost-effective. The absence of lists to maintain eliminates server costs to be incurred. The blogging services and software available are also priced reasonably so you are getting good value for your money. So, it is because of the simplicity, the convenience and the immense help it provides to people, blogging is experiencing increasing popularity.
Companies that blog have far better marketing results. Specifically, the average company that blogs has:
•55% more visitors
•97% more inbound links
•434% more indexed pages
The following figures show the percentage of users using blogging.
BLOGGING: BUSINESS BENEFITS
Businesses can use their blog to generate quality links through well-maintained, informative and active blogging. As a blogger, you can connect with multiple business partners who share a common interest or industry. Blogs provide businesses an excellent opportunity to add fresh content to their websites on a regular basis. A well maintained and regularly updated blog happens to be a cheap marketing device. With a quality blog, you can instantly inform your consumers of the recently launched services much before you think to promote them through other media channels. Blogs happen to be the best examples of Content Management Systems.
Whether it is a video file, image, audio file, document or pdf file, you can easily upload it all to the blog with a few clicks of the mouse. It helps the company to manage online reputation. Blogging is a great way to stay ahead of your competitors. In today’s competitive industry, a blog helps you inform your consumers of the way you work, how you differ from others and how your services are way above from your competitors. A blog can prove to be a powerful tool for building long-term relationships with your consumers. By posting well written articles to your blog, you can earn the much-needed trust from your potential customers to drive business growth. It is an excellent social media marketing device. Another great benefit of having a consistently updated blog is that it can generate media and public relations for you.
CREATING A SUCCESSFUL COMPANY BLOG
I believe that blogging in your company is vital to creating a public personae and making your company more accessible. A company blog is extremely challenging to do well. Company blogs allow you to give a personality and voice to your business. They are a great way to communicate with customers in a more informal setting and encourage customer feedback and conversation. Creating a blog that effectively reaches to our target audience is the next step. WordPress is web software that our hospital can use to create a beautiful blog. WordPress is both free and priceless at the same time. A monthly fee to use the domain name and host can be as low as $5 and this is the only fee for startup, costing approximately $60 a year. The following are the characteristics of successful company blog. Business or Company Tone – The tone of business blog should remain professional depending on the industry. The blog should be professional.
The aim of the business blog is to further position your business or self as an expert in the marketplace. Therefore, it is important to proper words and a tone that will support this effort. Industry Specific Information – It is essential to provide industry specific information inside of business blogging. Providing quality source of information for your clients and customers to learn more about the industry and business is important. You have to be reliable and dependable, so customers feel comfortable bookmarking your website to come back for more industry specific information when they desire it. Consistent – It is important to be consistent in your delivery of information because it will build trust and credibility in your company with the readers. This is something you despairingly need in order to be successful.
ADVANTAGES OF BLOGGING
In business today, blogging is more essential to success than it has ever been. The usage of blogging in businesses is gaining popularity because it can establish a business’ credibility and name recognition. Social media has a great deal to do with that. As social networking continues to become even more and more popular, people need to get the content from somewhere and blogs are an excellent resource for that. Blog sites are part of social media channels, they can be included in your social media marketing strategy. Blogging also gives your business positive exposure, increases your visibility, and allows you to build solid relationships with other people.
The giant edge that blogging has over other types of online communication is that the content is always fresh. Nothing is ever allowed to stagnate. Blogging is not only about the written word either. It can encompass videos, photos, etc. It has tremendously wide appeal to numerous people. Another great product of blogging is that people love to share what they read with other people. The more they like it, the more they share it. If you are actively blogging and marketing your business and the services you provide, Google will index your site higher on their list of websites, moving your business towards the top. There are many reasons to do web blog marketing. If you are not blogging, then you are missing out on a potential client base. In today’s market, web blogging is not just an avenue for self-expression, but it can also be used to leverage new clients to your businesses web page.
DISADVANTAGES OF BLOGGING
Like practically everything else on the Web, blogs are easy to start and hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks. As a result, many blogs are not updated, thus damaging rather than enhancing the reputation of the organization. Organizations are
not democracies. The Web makes many organizations look like disorganizations, with multiple tones and opinions. Contrary to what some might think, the average customer prefers it if the organization they are about to purchase from is at least somewhat coherent.
There is a thin line that divides a company’s trade secrets from the right to free speech. Dozens of cases involving companies firing or warning their workers for posting “inappropriate” blog entries have been recorded. A survey revealed that more than 300 large companies in the U.S. were concerned of their blogs because it is a potential source of trouble for their companies. The blog is an easy way out for a company’s well-guarded trade secrets into the minds of its competitors. Their revelation by some careless employee can damage the company worth millions of potential revenue and lost sales.
Blogging is critical for your business. The more valuable information you share with others, the stronger your company position will be in your online communities. In healthcare it is really important. You will constantly be building company reputation, establishing yourself as a subject matter expert, and building solid credibility for you and your business. Blogging and social media are both stronger than ever. Together, they are an immovable force.
It seems like everyone has a blog nowadays. Millions and millions of people are also connected to the various social media channels.
BLOGGING EXAMPLES IN HEALTHCARE
Craig Hospital, Englewood, CO 80113 — http://craighospital.typepad.com/
North Hills Hospital, North Richland Hills, TX 76180 — http://northhillshospital.wordpress.com/
Jewish Hospital, Louisville, KY 40207 —