You may not be privy to the exact information for this company, so in some cases you will need to use your best judgment. (You will justify your weighting in column five.)
3. In the Rating column assign a rating factor from 5.0-1.0 (5.0 is Outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular factor. It is a judgment call on how the company is currently dealing with each specific factor. Once again, you may need to make an estimate in this area if you are not privy to all of the information. (You will justify your weighting in column five.) 4. In the Weighted Score column, multiply the weight from column 2 by the rating in column 3 to get the factor’s weighted score.
5. In the Comments column explain why a particular factor was selected and how its weight and rating were estimated.
6. At the bottom of column 4 add the weighted scores for the external factors. Is the company doing better or worse than others in the same industry? Complete this answer underneath your table. Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.
Unit VII Assignment
Review the portion of Web Chapter A concerning new product innovation. You can access Web Chapter A at this web address: http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product that you have been introduced to in the past 12 months. You are also welcome and encouraged to research this new product using outside sources. You are to create a PowerPoint presentation about the marketing strategy for this relatively new product. Your PowerPoint presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Explain which category of innovation is emphasized.
Slide 4: List what differentiates the product from the competition.
Slide 5: Describe the product’s target market and its demographics.
Slide 6: Describe the market size and potential product demand.
Slide 7: Explain in which stage of the product life cycle is the product.
Slide 8: Predict product demand in five years.
Slide 9: List of sources using APA guidelines
Unit VIII Case Study
Read the Internet Mini Case #6 on Williams-Sonoma, and answer the written response questions in order to complete this assignment.
Internet Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education web site at this address: http://www.pearsonhighered.com/wheelen/cases.html . A PDF file containing Mini Case #6 can be found in Unit VIII. There are four written response questions below worth 25 points each. Your answers should include information from your course materials and/or from outside research but should be primarily in your own words.
If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Each of your responses to each of the four questions should be spell and grammar checked and should be 200-300 words in length to be considered a “complete” answer to a written response question. Please contact your instructor if you have any questions.
1. If the Williams-Sonoma continues with its present strategies and objectives, where will it be in five years? 2. If you were the CEO of William-Sonoma, what strategies would you recommend, and why? 3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these strategies are the most effective? Support your answer.
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