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The CliptomaniaTM Web Store

Overview Cliptomania, LLC is a web store that only sells clip-on earrings (which are also called non pierced earrings) throughout the United States, Canada, Ireland, Australia, and New Zealand. In late 1999, the Santo family – father Jim, mother Candy, and daughter Christy started their e-business with the name Cliptomania in New Jersey. Now Cliptomania is operated from the lower lever of their home in Indiana. Although starting a new business was not easy, and they had no knowledge of e-business, but with the perseverance, patience and enthusiasm, they were successful. Until now, Cliptomania has become the most successful Web store selling clip-on earrings (Brown, Dehayes, Hoffer, Martin, Perkins, 2012). However, in order to get such achievement, they had to…