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Volvo Essay Topics & Paper Examples

Volvo Car Coporation

Volvo Car Corporation is rewriting the rulebook on how the cars in the future will look with the 3CC prototype being unveiled to the public for the first time at the Michelin Challenge Bibendum in Shanghai, October 12-14, 2004. From the outside, the Volvo 3CC has an iconic funky-cool tapered shape designed to make a dynamic statement that nonetheless is unmistakably Volvo. Under the hood is an electric powertrain that quietly propels the Volvo 3CC to a governed top speed of over 135 km/h (85 mph) and delivers zero to 100 km/h (62 mph) acceleration in approximately ten seconds – with zero emissions! Just 3899 mm (153. 5 in. ) long, 1624 mm (64 in. ) wide and 1321 mm…

Volvo Cars

1) Why had Volvo lost its way in the years leading up to the takeover? Volvo started to manufacture and export cars to foreign countries since the mid-1950s. The company set up plants in Torslanda, Sweden, in 1964, followed by plants in Belgium and the Netherlands. Before Volvo was sold to Ford Motor Company in 1999, they had a joint-venture partnership with Pininfarina SpA of Italy. (Volvo Car: 2007 company profile edition 2, 2007, pp. 9-11) Volvo is a premium brand; with market shares of 1.5% and 0.6% in the EU and US respectively (Wang 2011). Volvo faces competition and threat from Premium brands like Mercedes Benz, BMW and Audi, who have increased product offerings. While the competing premium brands…