Everybody feels tired and indifferent at times, “requires extreme effort day at the school, at the office or at home.” People live in a stressed out hectic world, where they are overworked, undernourished that leads to unhealthy living ways. Sometimes they forget to have a healthy eating, to choose healthy foods and proper diet because their minds are bombarded with different tasks and other things to do. Nowadays, people are wondering how they’ll get through the day ahead with healthy diet where there’ll be no hassle and requires low budget. Maintaining a healthy lifestyle is a good idea for everyone, people need to especially be aware of the ways in which lifestyle affects everyone’s health. Today, even with the competitors’ growing variety of foods, bread remains important to everybody’s diet, vegetable bread will be the best solution for unhealthy living.
The unique and fashionable features of vegetable bread will give healthy eating habits that surely no one would miss. Vegetable breads improve the overall functionality of body which results in a healthier state of body and mind. Vegetable breads, which may help replace unhealthy eating habits, are designed to provide the winning combination of an instant energy that keeps people going at peak performance levels. Eating vegetable bread is satisfying. Due to the stress of modern living, this will be a good thing. Healthy and nutritious foods are served to fill every stomach as well as the body.
1.2 Statement of the problem
This study aims to market vegetable bread. Several questions were formulated to answer this study:
* What is the profitability of vegetable breads among health-conscious?
* What important benefits can people get in vegetable bread?
1.3 Statement of the Research Objectives
1.4.1 Specific Objectives
* To know the people’s preferences on vegetable breads
* To determine the buying capacity of consumers
* To know where to establish the bread shop
* To know the target market of vegetable breads
1.4 Significance of the Study
This research contains information that are beneficial for:
* Health conscious people – people who are maintaining their body and people who are into gym – this research provides them to have a healthy eating habit, it helps them to stay fit and slim and at the same time it is healthy for their body. * Other researchers, who might also research about this subject, may get information in this research.
The researchers chose the health conscious people because the researchers see them as the potential target market. This study describes the importance of healthy lifestyle which is composed of a number of factors, of which is diet and exercise. Where, health conscious people eat smart. The study will also help those people get what they need for their body.
1.5 Review of Related Literature
Heath Benefits of Vegetables
Vegetables stand as the cornerstone of a healthy diet. It is an important protective food and highly beneficial for the maintenance of health and prevention of disease. They contain valuable food ingredients which can be successfully utilized to build up and repair the body. Vegetables are also valuable in maintaining alkaline reserve in the body. They are valued mainly for their high vitamin and mineral contents. Vitamins A, Band C are contained in vegetables in fair amounts. They supply nearly all of the vitamins and minerals required for good health, and most of them contain complex carbohydrates which provide energy.
There are different kinds of vegetables. They may be edible roots, stems, leaves, fruits and seeds. Each group contributes to diet in its own way:
Fleshy roots, bulbs, and tubers are high in energy value and good sources of vitamin B group. Potatoes are a good source of vitamin C and potassium. Sweet potatoes and carrots are great sources of beta carotene. Radishes and turnips are good sources of fiber and vitamin C. Several studies suggest that onions and garlic may lower blood pressure and cholesterol levels.
Flowers, buds, and stalks (such as celery, broccoli, and cauliflower) tend to be rich in vitamn C, calcium, and potassium. They’re also a good source of fiber. Cauliflower and broccoli also provide cancer-fighting compounds.
Leaves, steam and fruits are excellent sources of minerals, vitamins, water and roughage. Leafy vegetables (such as collard greens and dark green lettuce) contain lots of water, few carbohydrates, and are rich in carotenoids and vitamin C. They’re also good sources of fiber, folate, and supply varying amounts of iron and calcium.
Fruit vegetables (such as eggplants, squash, peppers, and tomatoes) tend to be good sources of vitamin C.
Seeds and pods (such as lima beans, peas, and corn) generally have more plant protein than other vegetables. They’re also a good source of complex carbohydrates and contain varying amounts of B vitamins, zinc, potassium, magnesium, calcium, and iron.
Most vegetables also provide fiber and a few of them, such as legumes, are great sources of plant protein. Vegetables contain no cholesterol, have little or no fat, and are low in calories. Vegetables are nutrient dense. This means that for the small amount of calories they contain, their level of nutrients is high. Vegetables contain vitamins, such as folate and B6, and carotinoids — such as lycopene in tomatoes, beta carotene in mangos and carrots, lutein in spinach and collard greens, and zeaxanthin in greens and corn.
A diet rich in vegetables contains beneficial antioxidants that help reduce your risk of cancer, stroke, and heart disease. These antioxidants are just some of the nutritional benefits of eating vegetables. (Kirby, Jane)
Health Benefits of Whole Grain
Whole grains refer to grains of cereals such as wheat that have not been processed. These grains contain cereal germ, endosperm, and bran. Unlike refined grains, it only retains the endosperm.
According to a 2002 study, consumption of whole grains was found to be associated with lower fasting insulin concentrations when compared to those associated with the consumption of refined grains. This effect, as well as improved insulin sensitivity, was noticeably more pronounced among obese and hyperinsulinemic subjects, suggesting whole-grain consumption to be an important component of reducing risk factors for type II diabetes when only compared to the consumption of refined grains.
A high-fibre diet may reduce the risk of developing Type 2 diabetes and colorectal cancer. Consumption of whole grains has also been consistently linked with a significant decrease in risk factors for cardiovascular disease. Regular whole-grain consumption lowers LDL and triglyceride levels, which contributes to an overall 26% reduction in coronary heart disease-risk factors. In addition, whole-grain consumption is inversely related to hypertension, diabetes, and obesity when compared to refined grains, all of which are negative indicators in total cardiovascular health.
According to most health conscious experts, high-fibre foods take longer to digest, keeping people feel fuller longer. The slow and steady digestion of food through the gut helps control blood sugar and assists with weight maintenance. Fibre helps in the digestive process and can help lower blood cholesterol. It also promotes bowel regularity and keeping the gastrointestinal tract clean to help reduce the risk of developing diverticular disease and consumption.
1.6 Scope and Limitations of the Study
This research, which aims to market vegetable bread in the food industry, is delimited to health conscious people’s preferences on vegetable bread. The focus of this research is to know the buying behaviour of the people on vegetable bread. It involves surveys on health conscious people of how they would respond to vegetable bread.
The selection of respondents are only limited to health conscious people, specifically, people who frequently go to gyms. The respondents are conscious in their diet and have less consumption on carbohydrates. The respondents who are bound to answer the survey sheets are conducted on January 28, 2012 at Abellana Sports Complex and Metro Sports Center.
1.7 Statement of Assumptions
This study contains some assumptions. First, the researchers only surveyed 100 respondents and assume that their answers reflect the whole population. Second, it was assumed that all the questions in the survey were answered truthfully. Third, since the research environment was more on fitness gyms, it was assumed that every person doing exercise inside the place were health conscious people.
1.8 Operational Definition of Terms
The following terms below are used verbosely during the study.
The definitions of terms are based on observable characteristics and how it is used in the study.
1.) Bread – food made from dough of flour or meal and usually raised with yeast or baking powder and then baked.
2.) Diet- the kind and amount of food prescribed for a person to lose weight or control a medical condition.
3.) Healthy – the state of being free from physical disease or pain.
4.) Vegetables – a plant grown for an edible part that is usually eaten as part of a meal.
The definitions of terms are based on concepts or hypothetic ones, which are usually taken from the dictionary.
1.) Calorie – a quantity of food capable of producing such an amount of energy.
2.) Carbohydrate – a source of energy and include foods composed of starches and sugars.
3.) Fiber – The parts of grains, fruits, and vegetables that contain cellulose and are not digested by the body. Fiber helps the intestines absorb water, which increases the bulk of the stool and causes it to move more quickly through the colon.
4.) Nutrients- a food substance that provides energy or building material for the survival and growth of a living organism.
5.) Preservatives- a chemical compound that is added to foods to protect against decay or decomposition
6.) Vitamins – Any of various fat-soluble or water-soluble organic substances essential in minute amounts for normal growth and activity of the body and obtained naturally from plant and animal foods.
2.1. Research Design
This study is a descriptive and survey type research. A descriptive research is a method for researching definite subjects and serves as a precursor to later studies. This study is a quantitative type of descriptive research. It needs a sample of hundreds or even thousands of subjects. This research is a cross-sectional survey which involves collecting data from selected individuals in a single time period however long it takes to collect data from respondents.
2.2. Research Environment
The research was conducted in two gym institutions, namely, The Metro Sports Center and Abellana National High School.
Metro Sports Center is located in Salinas Drive, Lahug Cebu City. They provide badminton courts, gym facilities, wall climbing facilities, and basketball courts for athletes and gym enthusiasts.
Abellana National School (ANS) is situated at Osmeña Boulevard, Cebu City. They also provide badminton courts, swimming pools, gym facilities, basketball courts, running courses, and places for dance practices or rehearsals for anyone who are into these things.
These two gym institutions also have several wellness programs, like tutorials in belly dancing, badminton, swimming, wall climbing, and basketball, for those who want to stay fit and healthy.
The researchers decided to conduct the survey in these two institutions considering that health conscious people are usually doing healthy lifestyle.
2.3. Research Respondents
In this research, 100 health conscious people were taken as respondents, specifically, people who frequently go to gyms to workout. Those people who go on a diet to reduce their weight to a sensible and healthy level are also included in this research.
Vegetable breads contain higher levels of nutrients than other foods. It contains no unhealthy fats or cholesterol and is very low in calories, all of which will help those health conscious people to maintain a fantastic figure and prevent them from piling on the pounds. It helps them the desire to make improvements to physical appearance, mood and health.
2.4 Research Instruments
This Survey Questionnaire (Structured) is for health conscious people. This Instrument was used to determine how this affects to the Health Conscious People who maintained their healthy lifestyle.
The researchers used two survey questionnaires both structured to determine it specifically. The first set of questionnaire was made for the health conscious people who have not yet eaten any kind of vegetable bread. The second set of questionnaire was made for the health conscious people who have eaten or tasted vegetable bread.
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