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Markrting plan coca cola

The Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca2 Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke. The reader of this report can expect that after having complete study he/she can certainly have a broader view the marketing environment of Coca-Cola that who are the competitors what are the company‚Äôs internal factors & customers, its external factors like economic, natural & technological are affecting Coca-Cola Company. 1. Introduction The Coca-Cola Company began…