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Bicycles Unlimited

Bicycles Unlimited has been in business for the past fifty years and as a result has built a reputation through its quality products and an efficient distribution system supplying variety of products across the world. The aim of Bicycles Unlimited is to remain the dominant player in the field by adopting the strategy of customer satisfaction through high quality products and a motivated workforce to come up with innovative products. The corporate strategy of Bicycles Unlimited therefore revolves around a content team of employees through firmly established traditions and cultures that allow the management to care for its employees. Despite having successfully completed years of business in the bicycle sector, Bicycle Unlimited was faced with tough competition from cheaper products…